Monetize Your Facebook Page Presented by John Arnold.

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Presentation transcript:

Monetize Your Facebook Page

Presented by John Arnold

Social Media Money-Making Basics

The SM Time & Money Matrix High Low Time Money Low

The SM Time & Money Matrix “Viral” High Low Time Money Low

The SM Time & Money Matrix “Viral”Advertise High Low Time Money Low

The SM Time & Money Matrix Socialize“Viral”Advertise High Low Time Money Low

The SM Time & Money Matrix SocializeCampaign“Viral”Advertise High Low Time Money Low

Going ‘Viral’ No viral model, just go for it! – Entertaining content – Shock value – Humor – Extreme value

Socializing Focus on building a personal relationship IFUIUFM (I’ll follow you if you follow me) Sharing content Commenting and liking Asking and answering questions Limited promotions

Social Advertising Many targeting and budget options – Profile information – Location – Type of relationship – Cost per click (cpc) – Cost per thousand (cpm) Popular options – Facebook and LinkedIn display ads – Featured tweets – YouTube video ads – Advertising networks

SweepstakesContestCouponGroup Deal Product Giveaway Favorite Picks GiftsTriviaQuiz Running Social Media Campaigns

Conclusion John Arnold O: M: E: W: JohnArnold.com