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 Building the brand among the current dealer network. And also attracting potential partners. (B2B)  Building awareness for the ‘branded’ product items among our range of products.(B2C) 3

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 Social awareness – Eg : Creating a buzz around the soul purpose of your brand.  Awareness in accordance with gender, age, group.  Strategies to increase engagements by polls, Q&As, Facts discussions, promotional activity for family package…etc.  Share Information & content which can go viral. 6

 Apply strategies to increase audience reach.  After boosting the likes & engagements (real followers) we’ll mainly focus on people talking about your page.  Share content on other parallel (Companies / Products) pages.  Create facebook Ads for more reach to targeted audience.  Manage Promotional Offers on facebook Fan page.  Promoting important announcements in respect to locations, offers…etc 7

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11 Number of share and likes on this post

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16 Good Engagements

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 Directors to maintain an active profile on LinkedIn. If we want to attract bigger and more professional companies as partners / clients then this is important  Company to maintain a profile on Twitter, this not be kept very active. A presence with some weekly posts should be enough. 19

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 It’s really easy  Draws more web traffic  Keeps customers in the loop  Cost Effective  Builds relationships  Good for mailing Newsletter  Custom Auto responders  Customize Campaign  Reports & Tracking 21

 Consolidate and segment data  Build a separate mailer for each segment  Send mails every month (or every 15 days)  Track activity (open rate, click rate, etc..)  We would also need to have Google analytics implemented on the site before that. 22

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