© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 17 Technical Sales Event Purpose The purpose of the Technical Sales Event is to provide an opportunity.

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Presentation transcript:

© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 17 Technical Sales Event Purpose The purpose of the Technical Sales Event is to provide an opportunity for students to demonstrate knowledge of a technical product.

© 2009 South-Western, Cengage LearningMARKETING 2 CHAPTER 17 Technical Sales Event Scenario Participants will organize and deliver a sales presentation for their selected technical product to meet the needs of customers The target customers are parents of students in elementary, middle, and high school. New product and/or service target market customers will be identified annually by DECA.

© 2009 South-Western, Cengage LearningMARKETING 3 CHAPTER 17 Technical Sales Event Description You must organize appropriate information and present/defend a sales presentation. The 20-minute oral presentation will consist of 15 minutes for the sales presentation and 5 minutes for the judge’s questions. Your presentation will be evaluated for effectiveness of public speaking and presentation skills and how well you respond to the judge’s questions. (continued on the next slide)

© 2009 South-Western, Cengage LearningMARKETING 4 CHAPTER 17 Technical Sales Event Description Acceptable visual aids include three standard-sized posters not to exceed 22" × 30" each and one standard-sized presentation display board not to exceed 36" × 48" to be placed on chairs or free- standing easels. Electronic presentations with no sound effects may also be used in the Technical Sales Event. (continued from the previous slide)

© 2009 South-Western, Cengage LearningMARKETING 5 CHAPTER 17 Technical Sales Event Performance Indicators Evaluated Communicate reasons for buying a new technical product. Take a concept from an idea to an actual product. Analyze product information to identify product features and benefits. Set priorities and demonstrate effective time management. Demonstrate critical-thinking/problem-solving skills.