2. Performance Indicators Exam QuestionsPromotionMerchandisingGeneral 1111 1111 1111 1111 1111 2222 2222 2222 2222 2222 3333 3333 3333 3333 3333 4444 4444 4444 4444 4444

3. Performance Indicators Question : What do these P.I mean? Explain the nature of staff communication Choose appropriate channel for workplace communication Participate in a staff meeting Answer Communicate with staff to clarify workplace objectives.

4. Performance Indicators Question : What do these P.I mean? Explain the nature of positive customer relations Demonstrate a customer-service mindset Reinforce service orientation through communication Respond to customer inquiries Adapt communication to the cultural and social differences among clients Interpret business policies to customers/clients Answer Foster positive relationships with customers to enhance company image.

5. Performance Indicators Question: What do these P.I mean? Explain the types of economic systems Explain the concept of private enterprise Identify factors affecting a business’s profit Determine factors affecting business risk Explain the concept of competition Answer Understand economic systems to be able to recognize the environments in which businesses function.

6. Performance Indicators Question: What do these P.I mean? Explain the role of finance in business Discuss the role of ethics in finance Explain legal considerations for finance Answer Acquire a foundational knowledge of finance to understand its nature and scope.

7. Exam Questions Question disadvantage of a general partnership as a form of business ownership is that its owners have A. unlimited liability. C. less productivity. B. lower profits. D. difficulty getting started. Answer A Unlimited liability. As in a sole proprietorship, the partners in a general partnership bear all the losses if the business does not succeed. The owners may lose not only the monies put into the business but also any personal property they may own. Partnerships are easy to start, and the partners should be more productive because they have combined their skills. Profits may also increase since expenses can be reduced by combining businesses.

8. Exam Questions Question Ben and Tasha are coworkers who are applying for the same supervisory position in the company and now they are not speaking to each other. The reason for the conflict is A. unclear expectations. C. exclusion. B. unclear boundaries. D. authority. Answer D Authority. Conflicts occur for many reasons. Power struggles can arise when people want to control, or be in charge of, the same situation. In the example, Ben and Tasha want the same job, so the reason for their disagreement is authority. Disagreements about what constitutes appropriate behavior are conflicts due to unclear boundaries. When people don't know what they're supposed to do, or what someone else expects them to do, the conflict is due to unclear expectations. Exclusion is a reason for a conflict that stems from a feeling of being left out of an activity.

9. Exam Questions Question What is one of the reasons why a business supervisor might prepare a complex written report? A. To compile sales expenses C. To analyze marketing trends B. To request pricing information D. To schedule training sessions Answer C To analyze marketing trends. Complicated and important topics, such as marketing trends, are analyzed in complex written reports. The purpose of complex reports is to define a specific topic or problem area, present and interpret data, draw conclusions, and make recommendations. Supervisors prepare complex written reports in order to gather all the pertinent information that will help them in making important decisions. They generally use memorandums to request pricing information and to schedule training sessions. Compiling sales expenses is an accounting function.

10. Exam Questions Question What are the three major sections of a well- organized business plan? A. Business situation analysis, SWOT analysis, and trading area analysis B. Financial plan, manufacturing plan, and market segment analysis C. Projected income report, marketing plan, and SWOT analysis D. Marketing plan, financial plan, and business situation analysis Answer D Marketing plan, financial plan, and business situation analysis. A well-organized business plan consists of three major sections. The business situation analysis is the first section of the business plan. It provides a description about the business including the type of business, philosophy, product description, and self-analysis for entrepreneurs. The second section describes the business's marketing plan and also addresses organizational issues. The last section is the financial plan, which discusses the business's overall financial status and needs. The market segment analysis, SWOT analysis, and trading area analysis are components of the business situation analysis. The manufacturing plan applies only to manufacturing businesses and is a component of the organizational section of the business plan. The projected income report is a component of the financial plan.

11. Promotion Question What is the promotional mix? Answer Advertising Personal selling Sales promotion Public relations Corporate image Direct Marketing Exhibitions

12. Promotion Question What is the AIDA formula? Answer Attention Interest Desire Action

13. Promotion Question What is G.E.C.P.? Answer Grab Excite Create Prompt

14. Promotion Question What are promotional objectives? Answer To support sales increases To encourage trial To create awareness To inform about a feature or benefit To remind To reassure To create an image To modify attitudes

15. Merchandising Question What is visual merchandising? Answer Visual merchandising is the actual selling of merchandise through a visual medium

16. Merchandising Question Displays that best fit the needs of your business? Answer Knowing your target consumers Knowing your merchandise Knowing your display settings Knowing your limitations

17. Merchandising Question What some basics of visual merchandising? Answer Remember to change it frequently Everything you try may not work Need not be expensive Your goal is to create a reaction #1 Mistake –No visual merchandising

18. Merchandising Question What are the 4 parts of visual merchandising? Answer Pieces Principles Elements Other

19. General Question What are the 4 P’s of Marketing? Answer Price, place, product, promotion

20. General Question What does S.W.A.T represent? Answer Strengths (internal) Weaknesses (internal) Opportunities (external) Threats (external)

21. General Question What is P.E.S.T? Answer Political factors Economic factors Socio-cultural factors Technological factors

22. General Question Explain direct and indirect distribution? Answer Direct manufacturer  consumer Indirect Manufacturer  retailer  consumer