Commercial Spot Buy Proposal to Ippudo FIRST GENERAL ENTERTAINMENT PREMIUM HD JAPANESE TV CHANNEL 一風堂様 御提案書

INTRODUCTION 2 WHO ARE WE HELLO! JAPAN is the first private Japanese TV station in Asia, showcasing the latest and hottest happenings in Japan. A full HD TV channel created by J Food & Culture TV (JFCTV), HELLO! JAPAN will introduce “Unseen Japan” and promote popular Japanese culture to Asia Pacific and the rest of the world! Our viewers can enjoy a variety of Japanese entertainment ranging from movies, variety shows to music programmes, anime and so on. Being a general entertainment channel, HELLO! JAPAN engages all viewers with high quality and top-notch contents. All contents are in its original Japanese language with localized foreign language subtitles.

And more… Starhub Channel 149 Feb 25 th 2013 Broadcast started Contents Provider & Partners 3 INTRODUCTION

'’ 5 TARGET AUDIENCE WHO WILL YOU CAPTURE WITH US Pay TV viewers in Singapore: more than 60% penetration. (Source : MPA2011) Our target audience: Ages 5-45, majority of which are affluent elites in Singapore. Pay-TV viewers are more often than not the first to buy market fresh premium-priced products and gadgets; this is consistently reflected in the higher rates of ownership of HD TVs, 4G mobile phones and multimedia devices shown in audience surveys. (Source : CASBAA) ‘‘

Hello! Japan has attracted over % of Singapore Cable demos reached this quarter Source: KantarMedia Singapore, Infosys+;; Quarter April-May-June 2013 GenderAgeOccupationRaceEducationDwellingHHIPMEB homes GB 365,000 unique cable viewers in Singapore in its inaugural quarter

Hello! Japan’s Audience profile 54% are female 52% are in the age group of % live in homes with an income of $5k and above 58% are in PMEB homes (includes kids, spouse) 31% are University, Post-Univ educated 75% live in a 4-5 room HDB, Private condo, Landed prop, Exec Condo Source: KantarMedia Singapore, Infosys+;; Quarter April-May-June 2013 Age Education HHI Dwelling

19 HELLO! JAPAN TV ADVERTISING RATES Hello! Japan prepares proposal which are built to support and improve the effectiveness of client’s campaign. The standard sponsorship package contains two sponsorship tags, before and after the program. Effective Jan 2013 Hello! Japan reserves the right to amend any of the above pricing categories and/or its time belts from time to time. Premium rates applicable to special programs/events. COMMERCIAL SPOT SPONSORSHIP Fringe Time: (23:30 – 18:29) S$200 Prime Time: (18:00 – 23:29) S$400 BASE RATEOn-Air 30 sec Spot ROS S$150

19 COMMERCIAL SPOT BUY TAKE PACKAGE Advertiser’s Entitlements 提案広告内容 : No. of spots per month:100 (50 Prime, 50 Fringe) Total no. of spots: 600 (300 Prime, 300 Fringe) Value add 無料特典 : ① Special guaranteed positioning of spots among Music Station & Movie programmes, exclude Food & Travel programmes. 音楽及び映画枠を中心に毎日スポット 30 秒分（プライム + プライム外）を CM 露出 ② Sponsorship on Kyushu related program during campaign period (CM spot + Sponsorship tag entitlement) *No. of programs may vary. Maximum 2 programs during campaign period. 九州関連の番組に協賛提供 （スポット 30 秒 + 協賛タグ） * 協賛番組は調達状況によるため、番組数は期間中最大 2 つとする Campaign Period キャンペーン期間 : October 2013 – March 2014 (6 months) 竹 (TAKE) $65,000 (for 6mths) * 開局 特典キャンペーン Channel Launch Special Package * Investment per month 月額出稿 : $10,833 Investment for 6 months 6 ヶ月出稿総額 : $65,000 TOTAL PACKAGE VALUE 定価総額 : $234,000

19 COMMERCIAL SPOT BUY TAKE PACKAGE Advertiser’s Entitlements 提案広告内容 : No. of spots per month:100 (50 Prime, 50 Fringe) Total no. of spots: 500 (250 Prime, 250 Fringe) Value add 無料特典 : ① Special guaranteed positioning of spots among Music Station & Movie programmes, exclude Food & Travel programmes. 音楽及び映画枠を中心に毎日スポット 30 秒分（プライム + プライム外）を CM 露出 ② Sponsorship on Kyushu related program during campaign period (CM spot + Sponsorship tag entitlement) *No. of programs may vary. Maximum 2 programs during campaign period. 九州関連の番組に協賛提供 （スポット 30 秒 + 協賛タグ） * 協賛番組数は期間中最大 2 つとする Campaign Period キャンペーン期間 : October 2013 – February 2014 (5 months) TOTAL PACKAGE VALUE 定価総額 : $195,000 竹 (TAKE) $60,000 (for 5mths) * 開局 特典キャンペーン Channel Launch Special Package * Investment per month 月額出稿 : $12,000 Investment for 5 months 5 ヶ月総額 : $60,000

Singapore Office 177 River Valley Rd #05-11 Liang Court Singapore Tel : Fax : INFORMATION For additional information and customized advertising solutions, please contact: J Food & Culture TV Pte. Ltd thank you