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System to attract new affluent customers Field-Planning Co., Ltd TEL +81-03-6658-4541 COMM Pte Ltd TEL +65-6336-0963 Attn to: Guide to CANC System.

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Presentation on theme: "System to attract new affluent customers Field-Planning Co., Ltd TEL +81-03-6658-4541 COMM Pte Ltd TEL +65-6336-0963 Attn to: Guide to CANC System."— Presentation transcript:

1 System to attract new affluent customers Field-Planning Co., Ltd TEL +81-03-6658-4541 COMM Pte Ltd TEL +65-6336-0963 Attn to: Guide to CANC System

2 ■ Users ■ CEO ・ Directors ・ Affluent Class ・・・ Approx. 600,000 members ・ Diners Club Card members ( Premium ・ Regular ) ・ Citi Card members ( Platinum ) ・ Mitsubitshi UFJ Nicos Card ( Top class members ) ・ Syotaibiyori Members ・・・ Management executives ・ Doctors ・ Lawyers, etc Meeting new Prestigious Customers CANC System has started since 2007. We are looking for restaurants which we can introduce to our selected prestigious members. Invitation to CANC ( Catch A New Customer ) System

3 Usually, it takes around 10,000yen = S$60 to obtain a name list of potential customers. Invitation to CANC ( Catch A New Customer ) system If you had sent DM to all 100 names on the list, among them, how many will become your restaurant’s new customer? Usually, the effect of DM is only about 0.3%. Spending 1million yen = S$15,000 on purchasing name lists and extra costs sending DM, yet, not even one from the lists comes to your restaurant. Do you still want to continue with such a method? CANC System can guide new customers who are rich and affluent to you without any initial cost.

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5 ご参加いただくメリット 1. You can make use of empty tables in your establishment for promotion purpose. This is a proposal to make use of vacant seats. When seats are full, you can turn down reservations. You can also utilize this to fill up vacant seats and take it as an advantage to get customer reviews of your restaurant being very popular and always full. 2. This cost only takes place when customers go to your restaurant. Moreover, although it looks like you have to bear high costs, you only have to bear the original cost of ingredients. 3. As the number of customers coming in to your restaurant increases, you can serve new ingredients to the customers. 4. It becomes easier to make those who are afraid of new expensive places visit your restaurants for the first time. 5. It is a safe system where even if members make a last minute cancellation, our company will pay you the cancellation fee. 6. Reservation is done through the desk, thus, it will not be chaotic inside the restaurant. Possible disadvantages 1. As reservation is placed in advance, you may have to reject a normal customer’s reservation when it is full. 2. The discount for normal regular customer may coincide with members’ discount. Advantages upon participation

6 Members Around 600,000 members Your Restaurant Member registration Distribute Guide to participation Reservation in advance Create magazine which carries article on your restaurant Publish on the WEB Payment Reserve Reservation CANC System Flow Chart Diners Card Regular members Diners Card Premium members Syotaibiyori Members Citi Platinum Card members ( Reservation desk ) Mitsubishi UFJ Nicos Premium members Participate

7 A proposal to connect restaurants and new customers from the affluent class This is a new promotional method without spending advertising fees. Through delivering above mentioned services, new customers will come to your restaurant. CANC Syste CANC System Guides new customer to you. For application or to inquiry Please contact: (JAPAN) Field-Planning Co., Ltd (Planning & Management department) Chiyoda ku Iwamoto chō 3-1-1 J Thanks Daiichi Bldg. 6F Tokyo 101-0032, Japan TEL +81-03-6658-4541 FAX +81-03-3864-7025 (SINGAPORE) COMM Pte Ltd 177 River Valley Rd #05-11 Liang Court Singapore 179030 TEL +65-6336-0963 FAX +65-6336-4766


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