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Broadcast Media.

Published byAlisha Gregory Modified over 8 years ago

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Presentation on theme: "Broadcast Media."— Presentation transcript:

1 Broadcast Media

2 Radio Types FM vs. AM radio Public vs. Private radio stations
Radio Audience Dayparts Coverage Ratings

3 Advantages Disadvantages
Better targeting High affordability High frequency Least lead time Mental imagery Listener inattentiveness Lack of visuals Clutter Lack of control

4 Structure of TV Terrestrial Channels Satellite Channels Cable Channels
PTV Home, PTV News, ATV, etc. Satellite Channels News, Entertainment, Music, Regional, Business, Sports, Food, Movies, Kids, Religious Cable Channels Foreign Satellite Channels

5 Types of TV Advertising
Participations (conventional adv.) Spot Announcements on Cable Product Placements Sponsorships Branded Programs Infomercials Scrolls, Logos, PIPs, etc.

6 TV Audience Instruments  Diaries or People Meters TV Ratings: Share:
The % of all households with TVs (HUT) tuned into a certain media vehicle in that time-slot Share: % of households with TVs turned on, tuned into a certain media vehicle in that time slot Gross Rating Points: Sum total of all ratings for a media vehicle schedule

7 Advantages Disadvantages
Pervasiveness Cost-efficiency Impact Understandable Production costs Clutter Wasted reach Media fragmentation Inflexibility Intrusiveness

8 Standard advertising tariff for Geo News (rate per minute for various time bands)

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