IP education and training course in Korea Using IP Panorama LEE, Byeong-Yup, Director of KIPO

2/19 I. Contents 1.Framework for the IP education program 2.Introduction of IPAcademy in English 3.Target group 4.Opening the course 5.Benefit 6.Business model 7.Experience in Plan in 2008

3/19 II. Framework for the IP education program

4/19 III. Introduction of IPAcademy in English Website:

5/19 III. Introduction of IPAcademy in English Course Individual Group

6/19 III. Introduction of IPAcademy in English IP PanoramaIP Xpedite Quick View

7/19 III. Introduction of IPAcademy in English Q&A Customer center

8/19 IV. Target group Lawyers Businessmen UniversityScientist Target

9/19 Lecturing and Studying Request for opening the course and Preparation of the course V. Opening the course Overview of process for opening the course Evaluation Rewarding

10/19 V. Opening the course Request for opening the course by colleges or corporations Consulting to build up the customized course curriculum Period, Target group, Type of lecture, and Lecturers and/or tutors Making their own webpage Request for opening the course and Preparation of the course

11/19 V. Opening the course Signing up for the lecture by students or employees Applying for the course Lecturing and Studying

12/19 V. Opening the course Studying the course Evaluation Online multi-choice Examination through computerized evaluation system Term paper Evaluation (optional)

13/19 VI. Benefit Receiving a credit and certificate Opportunity to participate in WIPO SummerSchool in Geneva Rewarding

14/19 VII. Our Business model Licensing Between KIPA and Licensee Among WIPO, KIPO and Licensee Service on our website Free view through Quick view Course for a group Distribution of CD ROM Promotional CD and Self Study CD Providing an optional online exam

15/19 VIII. Our Experience in Title: IP for Business - # of students : 67 persons (undergraduate:25 +graduate 42) - Type: Online(Modules 2-10 of IP Panoram) + Offline Lecture in English - Evaluation: online mid term exam + final term paper (presentation) - Title: Patent Strategies of biotechnology - # of students : 102 persons (undergraduate:52 +graduate 50) - Type: Online(Modules 2-5 of IP Panoram) + Offline Lecture in Korean - Evaluation: online mid term exam + final term paper (drafting claims) International Division of a graduate school in Korea University Biotechnology department of a graduate school in Yonsei University

16/19 Weekon/off-linethemecontentslecturer 1stOff-line IP for business in knowledge- driven society Orientation - Introduction of intellectual property (IP) for business - Importance of IP management 2nd On-line (module1,2,3) - Invention and patent (A story about Fox Telecom's folder mobile phone) - Trademarks and Industrial Designs (A story of Seona and its MP3 pleayer) self-study 3rdOff-line Development of technology and patent - The basic of patents (International and domestic views) - What is patent, how to protect patent and how to untilze patent for your business 4thOff-line Trademarks and industrial designs - The basics of trademarks and industrial designs (International and domestic views) -The role and importance of trademarks and industrial designs for creating and strengthening the brand of your business. 5th On-line (module4,5) -Trade secrets (A story about the leak of trade secrets of Fox Telecom) - Copyright and related right (A story about Seona’s copyright infringement) self-study 6thOff-lineTrade secrets and copyright - How to protect confidential information of company - The basic concepts of copyright and related rights 7thMidtermOnline multiple-choice test (in English) 8thOn-line (module6)- Patent Information (A story about the development of new digital camera in Tolmnex)self-study 9thOff-linePatent Information - The concept, role and importance of patent information - Practice in patent information search (Keyword searching) 10thOn-line(module7)- Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and Picmara)self-study 11thOff-line Strategic Technology Licensing - The concept, strategies and main considerations of licensing - The case study on technology licensing 12thon-line (module9)- IP and international trade (A story about Knoxx Electronics)self-study 13thoff-line Strategic IP management in the overseas market - The protection and management of IP in the export market - IP in international outsourcing 14th on-line (module 8, 10) - IP in the digital economy (A story about online market of Saomink) - IP audit (A story about IP audit of Knoxx Electronics) self-study 15thFinal examTeam Project (Make presentation about IP management of overseas and domestic company) VIII. Our Experience in 2007

17/19 Probationary Patent attorney Korean Corporations and Professors - Title: IP for IP lawyers - # of participants : 65 persons of Type: Online (Modules 2-3 of IP Panorama) - Evaluation: online Exam - Title: Pre-class for US IP leadership course - # of participants : 11 persons - Type: Online (Modules 2-10 of IP Panorama) - Evaluation: Nothing VIII. Our Experience in 2007

18/19 IX. Our plan in 2008 University: Sookmyung Univ… Incorporation: POSCO…

19/19 THANK YOU LEE, Byeong-Yep Director of KIPO