1. Namji KIM Korea Invention Promotion Association namji@kipa.org 82-2-3459-2779 Strategies and Programs for IP Education of KIPA

2. Content 1.Introduction to KIPA 2.IP Education of KIPA Off-line Education www.ipcampus.net On-line Education www.ipacademy.net International Cooperation Project International Cooperation Project http://global.ipacademy.net

3. Originally founded in 1973 as an association Re-established by Government in 1994 under the provision of the Invention Promotion Act Non-profit organization To promote invention and innovative activities in Korea To protect and support inventors To optimize human resources Establishment Purpose 1. Introduction to KIPA

4. To promote the nations intellectual property rights To commercialize patent technology To implement projects in the interest of inventors through an efficient system To Maximize the value of IP To train the Next Generations Human Resources on IP To create a New Generation of Invention Culture To build a facilitating foundation to conduct strategic performances with continuous innovative activities Mission Strategic Goals 1. Introduction to KIPA

5. 2. IP Education of KIPA Training the Next Generations Human Resources on IP Off-line Education www.ipcampus.net Off-line Education www.ipcampus.net Various Human Resources Abundant Experience in IPR education On-line Education www.ipacademy.net On-line Education www.ipacademy.net International CooperationProject http://global.ipacademy.net International CooperationProject http://global.ipacademy.net

6. IP off-line education launched in 1973 as a forerunner of IP education in Korea 47 courses in 2009, over 40 courses annually Diverse courses from basic to advanced IP Fundamental, US Patent System, Patent Specification, Patent Strategy, Patent Application, Design & Trademark Strategy, Patent Management, Patent Information, etc. Main target : employees in the patent division company or the patent office * Annually about 1,500 participants participate in our offline education. About 300 ~ 400 US$ for 5 day courses. The government subsidizes some of the course. 2. IP Education of KIPA Off-line Education : www.ipcampus.net Off-line Education : www.ipcampus.net

7. On-line Education : www.ipacademy.net On-line Education : www.ipacademy.net 2. IP Education of KIPA

8. IPAcademy participants growth (2002-2008), Over 140 online contents 2. IP Education of KIPA

9. University Enterprise R&D SchoolTeacher Main Target 2. IP Education of KIPA

10. University - College of Engineering : IP Fundamental, Patent Information, Patent Specification, Patent Information, etc - College of Design : Design Protection, Protective Strategy for Design Rights - College of Law : IP Fundamental, Patent Infringement, International IP Rights Customized curricula for colleges of Engineering, Law, and Design - Online and Offline tutoring services to handle Q&As - Development curricula Providing schools with IP experts and support for operating course Blended learning (online + offline course) - Separate websites for each group ex) http://korea.ipacademy.net for Korea Universityhttp://korea.ipacademy.net Credit courses are provided based on an academic exchange agreement 97 courses, 13,039 participants in 2008

11. - Invention courses for elementary, middle, and high school students 2. IP Education of KIPA School Education for Invention and Creativity Customized courses for Inventive talents Invention courses on IP for specialized high schools Invention courses for parents to help teach their kids 91 Schools and 151,858 students attended in 2008

12. 2. IP Education of KIPA Enterprise IP package courses for SMEs - Nurturing human resources for practical management of IP in SMEs - Online education Offline education Review online education IP e-learning system only for SMEs in cooperation with local 29 IP centers - Grouping courses into Basic, Intermediate, and Specialized level - Recent policy emphasizes on SMEs in Korea IP package service for public R&D institutes KIPO Academy for re-education of patent examiners - Samsung Heavy-industry, LG Life Sciences, POSCO, Hyundai Autonet, etc. 51 firms, 10,040 participants including (2008)

13. 2. IP Education of KIPA Enterprise Job division Patent Design Trademarks Act Patent searching & analysis ClaimsInfringement Utilization of patent information : Value of patent information Patent Act Patent application for USA Design & Brand strategies for successful company Design IP Protection strategies R&D Engineers Utilization of patent information Understanding patent claims Searching Patent information Drafting patent claims - electric, S/W - biotechnology - chemical - BM patent Trademark application Judgment of patent infringement Interpreting patent claims Judgment of patent infringement Interpreting patent claims

14. 2. IP Education of KIPA Teacher Customized courses for school teachers Education courses for nurturing elementary, middle, and high school teachers 1,089 participants in 2008 - Special education for inventions - Invention mentoring - Idea development technique - Guideline for teaching inventions to elementary students

15. DL-KL-101 Course (WWA-KIPO-KIPA) IP Xpedite (APEC-KIPO-KIPA) Global E-learning Contents on IP Under the international cooperation with APEC and WIPO International Cooperation Project : http://global.ipacademy.net International Cooperation Project : http://global.ipacademy.net 2. IP Education of KIPA IP Panorama(SME-KIPO-KIPA)

16. Course Opearation – http://global.ipacademy.net 2. IP Education of KIPA

17. Korea Invention Promotion Assocoation IP Xpedite (APEC-KIPO-KIPA) Outline External Purpose External Purpose - Importance of IPR in trade and investment - Increasing needs to share information and experience on IPR utilization Internal Purpose Internal Purpose - Prevent duplicated investment on R&D - Necessity of utilizing IP information 2. IP Education of KIPA

18. Korea Invention Promotion Assocoation > Module 1 : Value of IP Information > Module 2 : Characteristics of the IP Systems of Major Countries > Module 3 : IPR Database Source > Module 4 : Understanding and Searching for Patent Information > Module 5 : Understanding and Searching for Trademark Information > Module 6 : Patent Indicators > Module 7 : Patent Map > Module 8 : Preparation of Patent Maps > Module 9 : Advanced Searching for Patent Documents Using an IPC and an F-term > Module 10 : International Application through the PCT System and its Strategies > Module 11 : International Trademark Application through Madrid System and its Strategies > Module 12 : Interpreting and Drafting Patent Documents in the US > Module 13 : Interpreting and Drafting Patent Documents in Japan and Korea > Module 14 : Interpreting and Drafting Patent Documents in EPO and Australia IP Xpedite (APEC-KIPO-KIPA)

19. Korea Invention Promotion Assocoation 2. IP Education of KIPA IP Xpedite (APEC-KIPO-KIPA) Participation: 30 trainees from 15 APEC economies Rate of attendance and participation: 100% Customer satisfaction: 89.24 points/100 Participation: 466 trainees from 18 APEC economies Successful completer: 172 trainees, 37% of total participants (232 trainees participated in the final exam) Customer satisfaction: 85.11 points/100 Online Course Offline Course in Korea +

21. Korea Invention Promotion Assocoation Background - Providing Korean university students with a joint e-learning course through exclusive website for each university. - Granting a specialized certificate in the names of WIPO-KIPO-KIPA. - Providing great opportunity to participate in WIPO Summer School. Developed by KIPA Korean course Focused on IP cases Off-line lecture is provided Developed by WWA English course Focused on IP theories DL-101KL-101 DL-KL-101 Course DL-KL-101 Course (WWA-KIPO-KIPA) Contents 2. IP Education of KIPA +

22. - In 2008 : 1,189 students - Total amount : 2,974 students have attended (2005~2008) - WIPO Summer School (2006 - 2009) planned for encouraging IP education in universities Current Status 2. IP Education of KIPA DL-KL-101 Course (WWA-KIPO-KIPA)

23. - Providing SMEs, universities, and citizens of the world with practical and business orientated IP-related knowledge through the advanced e-learning technology of Korea Main Goal -Storytelling methods : Various stories and characters appear : Contains specialized learning contents in accordance with story flow : Shows how actors solve problems related to IP Characteristics KIPAs contribution for IP Panorama -To make IP Panorama, KIPA has followed a lot of steps. : Script assessment, Creation storyboard, Narration description, Design, Programming, etc. (SME-KIPO-KIPA) 2. IP Education of KIPA

24. Modules Module 1 : Importance of IP for SMEs Module 2 : Trademarks and Industrial Designs Module 3 : Inventions and Patents Module 4 : Trade Secrets Module 5 : Copyright and Related rights Module 6 : Patent Information Module 7 : Technology Licensing in a Strategic Partnership Module 8 : IP in the Digital Economy Module 9 : IP and International Trade Module 10 : IP audit (SME-KIPO-KIPA) 2. IP Education of KIPA New modules Module 11 : IP Valuation Module 12 : Trademark Licensing

25. (SME-KIPO-KIPA) 2. IP Education of KIPA Utilization of IP Panorama in Korea University & Graduate school Provides both on-line course(IP Panorama) and off-line course(by IP experts) Customized curricula for colleges of Engineering, Law, and International Division Credit courses are provided based on an academic exchange agreement. 2007 : 169 students, 2008 : 813 students Certificates are given after evaluation.

26. Weekon/off-linethemecontentstype 1 st 9/4 Off-line IP for business in knowledge-driven society Orientation - Introduction of intellectual property (IP) for business - Importance of IP management 2 rd 9/11 Off-line Development of technology and patent - The basic of patents (International and domestic views) What is patent, how to protect patent and how to utilize patent for your business 3 nd 9/18 On-line (module1,2) - Invention and patent (A story about Fox Telecom's folder mobile phone)self-study 4 th 9/25 On-line (module 3) - Trademarks and Industrial Designs (A story of Seona and its MP3 player)self-study 5 th 10/2 Off-line Trademarks and industrial designs - The basics of trademarks and industrial designs (International and domestic views) -The role and importance of trademarks and industrial designs for creating and strengthening the brand of your business. 6 th 10/9 Off-line Trade secrets and copyright - How to protect confidential information of company - The basic concepts of copyright and related rights 7 th 10/16 On-line (module4,5) -Trade secrets (A story about the leak of trade secrets of Fox Telecom) - Copyright and related right (A story about Seonas copyright infringement) self-study 8th 10/23 Off-linePatent Information - The concept, role and importance of patent information - Practice in patent information search (Keyword searching) Special lecture (Direct of WIPO SMEs) 9th 10/30 MidtermTerm paper 10 th 11/6 Off-line Strategic Technology Licensing - The concept, strategies and main considerations of licensing - The case study on technology licensing 11 th 11/13 On-line (module6) - Patent Information (A story about the development of new digital camera in Tolmnex) self-study 12 th 11/20 On-line (module7) - Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and Picmara) self-study 13 th 11/27 on-line (module9) - IP and international trade (A story about Knoxx Electronics)self-study 14 th 12/4 Off-line Strategic IP management in the overseas market - The protection and management of IP in the export market - IP in international outsourcing 15 th 12/11 on-line (module 8, 10) - IP in the digital economy (A story about online market of Saomink) - IP audit (A story about IP audit of Knoxx Electronics) self-study 16 th 12/18 Final examMultiple-choice test (in English) 2. IP Education of KIPA University & Graduate school Sample curriculum (SME-KIPO-KIPA)

27. 2. IP Education of KIPA Essential course for newly certified IP lawyers 2007 : 65 attorneys, 2008 : 201 attorneys(mandatory) 2009 : 201 attorneys(mandatory) Utilization of IP Panorama in Korea Newly certified IP lawyers Utilization of IP Panorama in Korea Firms Operating by subject catalog Posco, Samsung electronic and Hyundai companies operate IP Panorama course. 2008 : 127 workers, 2009 : 500 workers(expected) (SME-KIPO-KIPA)

28. 2. IP Education of KIPA (SME-KIPO-KIPA)

29. IP Panorama in the official languages of the UN will be developed by WIPO,KIPO and KIPA -From 2009 to 2012 -IP Panorama in Arabic in 2009 -Both KIPO and WIPO own the copyrights. -KIPA is responsible of being the main-developer of the content. 2. IP Education of KIPA IP Panorama in Thai was developed. IP Panorama in Polish will be developed by the Polish Patent Office, KIPO and KIPA. IP Panorama in Mongolian will be developed in 2010. (SME-KIPO-KIPA)

30. Gibson IP Lawyer June Marketing strategist of Fox Telecom Calvin CEO of Fox Telecom Esther IP team manager Samantha Designer of Fox Telecom Benito Engineer of Fox Telecom Carly CEO of Mobile Shot

31. START

32. Thank you Namji KIM namji@kipa.org 82-2-3459-2779