1. TOPIC1. SHOWCASE OF ARABIC IP PANORAMA March 2010 Cairo, Egypt Speakers : Mr. Jeong-moo Han, Deputy General Manager Mr. Joo-hyun Ryu, Assistant Manager Korea Invention Promotion Association

2. CONTENTS 1. Introduction to KIPA 2. The IP PANORAMA project 3. Characteristics of the IP PANORAMA content 4. Development process (English version) 5. The project for developing IP PANORAMA in the official languages of the UN 6. Challenges & Solutions 7. Development process (Arabic version) 8. Utilization of IP PANORAMA 9. Showcase of Arabic IP PANORAMA

3. 3 1. Introduction to KIPA Originally founded in 1973 as an association Re-established by the Government in 1994 under the provision of the Invention Promotion Act Non-profit organization To promote invention and innovative activities in Korea To protect and support inventors To optimize human resources on IP Establishment Strategic Goals

4. 4 1. Introduction to KIPA E-learning : http://global.ipacademy.nethttp://global.ipacademy.net

5. 5 2. The IP PANORAMA project Project name : The Joint Development of E-learning Content (JDEC) Collaborating parties : WIPO, KIPO and KIPA Purpose - To help enterprises utilize and manage IP in their business strategy - To increase IP-awareness among a wide range of universities, enterprises and R&D personnel - To provide practical knowledge about using IP for business success Instructional design strategy : Storytelling Quantity : 12 modules Copyright : Joint copyright between KIPO and WIPO (KIPA has a royalty-free right to use, distribute, reproduce, update and profit from IP Panorama. KIPA has been responsible for the instructional design and content development since 2004.) Outline

6. 6 Module 1 : Importance of IP for SMEs Module 2 : Trademarks and Industrial Designs Module 3 : Inventions and Patents Module 4 : Trade Secrets Module 5 : Copyright and Related rights Module 6 : Patent Information Module 7 : Technology Licensing in a Strategic Partnership Module 8 : IP in the Digital Economy Module 9 : IP and International Trade Module 10 : IP audit Module 11 : IP Valuation Module 12 : Trademark Licensing Modules 2. The IP PANORAMA project

7. 7 History Signing of a Record of Discussion with WIPOs SMEs Division Signing of a Joint-Development Agreement Development of Module 01 Development of Modules 02~10 Official release at the WIPO General Assembly License agreement with POSCO IP Panorama regional seminar in Jeju Island, Korea Development of Modules 11~12 Development of a Thai version of IP PANORAMA Distribution of CD-ROMs in the Philippines IP Panorama regional seminars in Mongolia, Vietnam, Malaysia, Poland, Indonesia, and Laos The project for developing UN official language version (Arabic) 2004 2005~2006 2007 2008~2009 2. The IP PANORAMA project Development of Module 13 Development of Polish version of IP PANORAMA The project for developing UN official language version (Arabic) 2010

8. 8 3. Characteristics of the IP PANORAMA content Storytelling Each module is designed based on a practical story regarding IP Animation IP PANORAMA is developed with full animation. IP for Business IP PANORAMA deals with IP issues from a business perspective. Guaranteed Quality The World Intellectual Property Organization and the Korean Intellectual Property Office guaranteed the quality of learning content of IP PANORAMA. Continuous quality control

9. 9 3. Characteristics of the IP PANORAMA content Learning Flow Introduction Inside the story Reflection Todays issue People in the story Story scenes Learning Point More References Quiz Self-reflection Journal Heart-to-Heart Talk

10. 10 4. Development process (English version) Manuscript (by WIPO) Building up an instructional design strategy (by KIPA) Synopsis With Learning contents Analysis (by KIPA) Synopsis examination (by WIPO, KIPO) Restructured Manuscript (by KIPA) Scenario (by KIPA) Storyboard (by KIPA) Storyboard examination (by WIPO, KIPO) Characters, Basic designs (by KIPA) Contents development (by KIPA) Quality Check (by WIPO, KIPO) Contents modification (by KIPA) End Narration script & recording (by KIPA) Expert committee Evaluation committee Translation into Korean Translation into English Translation into English Building up the detailed instructional design strategy

11. 11 5. The project for developing IP PANORAMA in the official languages of the UN IP PANORAMA in the official languages of the UN Jointly carried out by KIPO, WIPO and KIPA - This involves translation, revision, narration recording, programming and design - KIPA is responsible for content development Developing translated versions of IP Panorama Arabic Spanish French Russian Chinese Arabic Spanish French Russian Chinese Original version of IP Panorama

12. 12 6. Challenges & Solutions Length of Arabic; longer than English Carefully considered the length of Arabic texts on the screen and narration script in the stages of translation, narration recording and contents development Left to Right Changed all the order of texts and structure of user interface Narration recording of Arabic Conducted narration recording in Egypt with a qualified sound studio which had a lot of experience in working with Disney Used standard Arabic Quality Proofreading and examination of translated storyboard, narration script and prototype contents by WIPO and language experts of KIPO and KIPA

13. 13 7. Development process (Arabic version) Development Finalization Translation Graphic design, Text Sound effect, subtitles Animation Programming Developing e-learning content Creating Arabic storyboard and narration script based on the English storyboard and narration script Quality check & Technical test Modification & Completion Narration recording (in Egypt) Proofreading & examination of the translated storyboard and narration script Modification of original version

14. 14 8. Utilization of IP PANORAMA Distribution WebCD www.ippanorama.com

15. 15 IP PANORAMA Course Course Manager Trainee Tutor e-learningCourse 8. Utilization of IP PANORAMA

16. 16 Consulting Consulting on IP education Consulting on content development Based upon our accumulated experiences of managing numerous IP education courses online and offline, and of developing IP e-learning content cooperating with WIPO and APEC, we can provide you with expert advice and support for your IP education and content development. - Curriculum design, advice about necessary facilities, management staff and technical issues regarding IP education -Designing content development process, organizing HR and technical support for development 8. Utilization of IP PANORAMA

17. SHOWCASE of Arabic IP Panorama MODULE07 Technology Licensing in a Strategic Partnership

18. CASTING

19. CASTING

20. SHOWCASE

21. شكرا لك Thank you www.ippanorama.com ippanorama@kipa.org