1. A Tool for Effective Capacity Building, Education and Training in Korea April 3, 2009 In International Conference on Intellectual Property for Women in Science and Business for Economic Development

2. IP PANORAMA 2 April 3, 2009 CONTENTS 1. OUTLINE 2. HISTORY 3. MAJOR CHARACTERISTICS 4. MODULES 5. UTILIZATION 6. DEMONSTRATION

3. IP PANORAMA 3 April 3, 2009 The joint development of E-learning content Collaborating parties : KIPO, WIPO, KIPA Purpose - To help enterprises utilize and manage IP in their business strategy - To increase IP-awareness among a wide range of universities and enterprise sector and provide practical knowledge about using IP for business success Instructional design strategy : Storytelling Quantity : 10 modules Copyright : Joint copyright between WIPO and KIPO OUTLINE>>

4. IP PANORAMA 4 April 3, 2009 November, 2004 Signing Joint-development Agreement among WIPO, KIPO and KIPA Developing module 01 as an exemplary work 2005~2006 Developing modules 02~10 HISTORY>> 2007 Official release at WIPO General Assembly 2008 Cooperative work with foreign organization -Development of translated IP Panorama Thailand - IP Panorama seminar : Vietnam, Mongol, Malaysia

5. IP PANORAMA 5 April 3, 2009 STORYTELLING based case-study content Practical IP management knowledge in the business perspective, especially international market Good learning content under the guarantees of WIPO and KIPO CHARACTERISTICS>> - Creating customized story and various characters regarding the subject of each module - User-friendly interface, high-quality animation

6. IP PANORAMA 6 April 3, 2009 Existing modules Module 1 : Importance of IP for SMEs Module 2 : Trademarks and Industrial Designs Module 3 : Invention and Patent Module 4 : Trade secrets Module 5 : Copyright and Related rights Module 6 : Patent Information Module 7 : Licensing of IP Module 8 : IP in the Digital Economy Module 9 : IP and International Trade Module 10 : IP audit MODULES>>

7. IP PANORAMA 7 April 3, 2009 TARGET Executives and employees of enterprises, especially SMEs Students of engineering, MBA, law schools and various educational institutions General public and policy makers UTILIZATION>>

8. IP PANORAMA 8 April 3, 2009 Course manager Learner Online Tutor/ Teacher IP Panorama course (http://www.ippanorama.com) ** Blended course (On+Off-line) for university (and enterprise, where necessary) Number of Participants : 254 learners in 2007, 817 learners in 2008 UTILIZATION – 1. IP Education

9. IP PANORAMA 9 April 3, 2009 UTILIZATION – 1. IP Education - Title: IP for Business - # of students : 37 persons (undergraduate + graduate students) - Type: Online(Modules 2-10 of IP Panoram) + Offline Lecture in English - Evaluation: online mid term exam + final term paper (presentation) - Title: Patent Strategies of biotechnology - # of students : 102 persons (undergraduate:52 +graduate 50) - Type: Online(Modules 2-5 of IP Panoram) + Offline Lecture in Korean - Evaluation: online mid term exam + final term paper (drafting claims) International Division of a graduate school in Korea University Biotechnology department of a graduate school in Yonsei University Course Opearation – at University & Graduate School

10. IP PANORAMA 10 April 3, 2009 - Course Title: Understanding the digital cultural content industry - # of students : about 100 undergraduate students expected - Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean (1 time) - Evaluation: Final online exam Cultural Studies in Sookmyung Women’s University - Course Title: Understanding the digital cultural content industry - # of students : about 50 graduate students expected - Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean (1 time) - Evaluation: Final online exam Asian Pacific Women’s Information Network Center of Sookmyung Women’s University Course Opearation – at University & Graduate School UTILIZATION – 1. IP Education

11. IP PANORAMA 11 April 3, 2009 Probationary Patent Attorney WIPO IP for Business School - Title: IP for IP lawyers - # of participants : 65 persons of 200 (2007) - # of participants : all 201 persons (2008) - Evaluation: online Exam - Title: Pre-class for IP for Business School in Geneva # of participants : 12 persons - Type: Online (Modules 2-10 of IP Panorama) Course Opearation – at Patent Attorney and firms UTILIZATION – 1. IP Education

12. IP PANORAMA 12 April 3, 2009 Web CD www.ippanorama.com UTILIZATION – 2. Distribution

13. IP PANORAMA 13 April 3, 2009 English IP Panorama Joint development of translated version of IP Panorama Thai, Chinese, Spanish,Arabic,Portuguese IP Panorama UTILIZATION – 3. New project.….

14. IP PANORAMA 14 April 3, 2009 DEMONSTRATION START

15. THANK YOU Hyewon KIM KOREAN INTELLECTUAL PROPERTY OFFICE 82-42-481-5116 kimhyewon@kipo.go.kr