1. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! IP Panorama May 2007, Geneva Won-Kil YOON Counsellor, SMEs Division World Intellectual Property Organization (WIPO)

2. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! IP Promotion IP Panorama Project Major Characteristics How to Use

3. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! 1. What is IP Panorama Project

4. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Background and Purpose May 2003, WIPO OECD Forum IP Academy as a best practice of KIPO and KIPA Nov 2004, Trilateral Agreement Joint Development of E-learning Content (JDEC) JDEC Article 1. Purpose to provide small and medium-sized enterprises (SMEs), especially of developing countries, and universities with an effective educational tool for sharing IP-related knowledge

5. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Development of 10 Modules Module 1: Importance of IP for SMEs developed in 2004 as a pilot project Based on “IP for Business” in SMEs Homepage Why is IP relevant to your SME? IP as a business asset IP as an investment The value of IP assets Introduction of IP Audit

6. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Basic IP Modules in 2005 Module 2 : Trademark and Industrial Designs Chris Branding Expert Alex Marketing strategist Gibson IP Lawyer Susan CEO Nicole Designer Learning Points - TM and ID to increase the Power of Marketing - Brand Building - How to Protect TM and ID - Trademarks Management Main Story : Susan faces the difficulty in marketing due to weak brand and poor design. With the help of Gibson and hard work, her company eventually succeeds in developing a new brand and nice design to attract consumers.

7. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! IP Promotion Module 3 Invention and Patent Module 4 Trade Secrets Basic IP Modules in 2005 Learning Points - Basics of invention and patent - Patent application - Patent infringement - Patent management Learning Points - Basics of trade secrets - TS management program - Violation of TS - TS audit Module 5 Copyright & RRs Learning Points - Basics of copyright - Copyright and related rights - Ownership of copyright - Using works owned by others

8. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Advanced IP modules in 2006 Module 6 : Patent Information Module 7 : Technology Licensing in a Strategic Partnership Module 8 : IP in the Digital Economy Module 9 : IP and International Trade Module10 : IP Audit

9. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! 2. Major Characteristics of IP Panorama

10. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!

11. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Storytelling for IP education Each module tells an interesting story that may happen in real business life. -Module 2  MP3 player company suffering weak brand and poor design -Module 3  Folder type mobile phone company involved in patent disputes -Module 4  Slide type mobile phone company establishing Trade secrets management system -Module 5  MP3 player company launching a new product and executing a new marketing strategy

12. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Storytelling for IP education As story flows, relevant learning points are provided and stressed. It presents the solution for IP problem in the part of turn and conclusion. Various characters in the story help learners to learn the role of IP players in the business.

13. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Characters in Module 4 Gibson IP Lawyer June Marketing strategist of Fox Telecom Calvin CEO of Fox Telecom Esther IP team manager Samantha Designer of Fox Telecom Benito Engineer of Fox Telecom Carly CEO of Mobile Shot All 28 characters in IP Panorama

14. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Learning Points and More References

15. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Quiz and Heart-to-Heart Talk

16. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Inside the story The story with educational contents flows scene-by-scene Introduction Today’s issue People in the story The education contents ::: Learning Point ::: More references Reflection Simple Quiz Self-reflection journal Heart-to-Heart talk Learning Flow

17. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! People in the story --- Self-introduction of characters Today’s issue --- Background of the story Introduction My reflection journal --- Reflection about today’s learning Heart-to-Heart talk --- Alex’s talking about his experience Quiz --- simple quiz about copyright Reflection Story scenes & LEARNING POINT --- Today’s story is playing Inside the story #1. A new MP3 player #2. Commissioned brochure #3. Website only for the SEONA MP3 player users #4. Big hit #5. Wrong decision #6. Anna’s lawsuit #7. Urgent meeting #8. Hard time for mediation #9. Employee training #10. A new copyright issue more references 1. Copyright protection abroad 2. Copyright notice 3. Other legal means to protect original works more references 1. Copyright infringement 2. How to get income from copyright 3. Role of CMOs more references 1. How to find out whether a work is still protected 2. Using a work under a limitation or exception 3. Using works published on the Internet main contents 1. Definition of copyright 2. Requirements for copyright protection main contents 1. Definition of copyright 2. Requirements for copyright protection main contents 1. Meaning of ownership of copyright 2. In case of commissioned works 3. In case of works created by an employees 4. In case of works created by several authors main contents 1. Meaning of ownership of copyright 2. In case of commissioned works 3. In case of works created by an employees 4. In case of works created by several authors main contents 1. When do you need permission 2. When you don’t need permission 3. The process to get authorization 4. How to reduce the risk of infringement main contents 1. When do you need permission 2. When you don’t need permission 3. The process to get authorization 4. How to reduce the risk of infringement [LEARNING POINT 3] Ownership of copyright [LEARNING POINT 4] Using works owned by others [LEARNING POINT 1] Basics of copyright more references 1. A work in public domain main contents 1. Scope of copyright protection (1) The works copyright protects (2) The things copyright does not protect (3) Economic rights & Moral rights 2. Basics of related rights (1) Definition of related rights (2) Rights that related rights provide 3. Period of protection main contents 1. Scope of copyright protection (1) The works copyright protects (2) The things copyright does not protect (3) Economic rights & Moral rights 2. Basics of related rights (1) Definition of related rights (2) Rights that related rights provide 3. Period of protection [LEARNING POINT 2] Copyright and related rights Learning Map of Module 5

18. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! 3. How to Use

19. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Target Audience Employees of enterprise, especially SMEs and SMEs support institutes Students of research, MBA school or law school, and various education institutes General public and policy makers

20. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Free Access through Internet In October 2007, three parties, KIPO, KIPA and WIPO will provide IP Panorama through Internet.

21. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Distribution of IP Panorama CD To member states of WIPO, IP Panorama CD would be provided. To the partner of SMEs division, the CD would be provided to their requests.

22. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Translation and Adaptation For wider use of IP Panorama, it is necessary to translate the content into various languages. -Translating only the script -Translating the script and the written material -Fully translating all the content and narration Each company, education institute or country may adapt IP Panorama to its purpose. -IP Panorama for your company -IP for business course using IP Panorama

23. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! IP for Business Course We strongly encourage to establish IP for Business Course in every IP education institute using IP Panorama. -On-line, Off-line or Blended Learning -Using IP Panorama as main material, sub- material or reference We are discussing with two universities in Korea to set up IP for Business Course at next semester.

24. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Manuscript (by WIPO) Building up an instructional design strategy (by KIPA) Synopsis With Learning contents Analysis (by KIPA) Synopsis examination (by WIPO, KIPO) Restructured Manuscript (by KIPA) Scenario (by KIPA) Storyboard (by KIPA) Storyboard examination (by WIPO, KIPO) Characters, Basic designs (by KIPA) Contents development (by KIPA) Contents examination (by WIPO, KIPO) Contents modification (by KIPA) End of Project Narration script & recording (by KIPA) Expert committee Evaluation committee Translation into Korean Translation into English Translation into English Building up the detail instructional design strategy

25. SMEs Division IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business! Won-Kil YOON yoon@wipo.int Tel)+41-22-338-8159 Fax)+41-22-338-8760 WIPO SMEs Web-Site “www.wipo.int/sme” IP for Business Series in Publications “IP Panorama” in Multimedia “E-NEWSLETTER”