GOAL #1 – Increase individual and institutional memberships OBJ #1.2 - Increase institutional memberships by X% by renewing lapsed memberships (and former board members.) OBJ #1.1 - Increase professional memberships by X% among individuals across all institutions. OBJECTIVESMESSAGESTACTICS MSG # Sending a personal solicitation regarding CASE membership benefits, inquiring about whether the membership would benefit recipient and others at their school. Solicitation through each member school's coordinator. I ncentivize membership by offering a drawing for a free conference registration to those who recruit at least one new professional member from their respective schools MEASURES MSG #1.2.1 – Contacting institutions via and/or phone with a “CASE can benefit your school” message and save conference registration fees by becoming members. MSG #1.2 - Contacting institutions via , mail, or phone with a “We want you back” message. CASE board members call membership coordinator for schools that have not renewed their membership. (send an or postcard letting them know that we're planning to call?) -- use past board members. Current members serve as ambassadors to other schools in their geographic area. Could start with board members as ambassadors. # of returning/lapsed memberships DRAFT – 10/06/10– V2 # of professional memberships MSG #1.2.3 – Contact institutions via to “Come to joint DVI and DV conference to see us again?” OBJ # Increase institutional memberships by X% by contacting institutions that have never joined beginning with the ~40 conf. attendees from non-member institutions. OBJ # Increase institutional memberships by X% by contacting institutions within District VI who belong to another district? OBJ # Increase institutional memberships by X% by contacting 2- year colleges and independent schools Reach out to current members from these types of schools to get them to be ambassadors to other similar schools that are not members Use our joint conference in Chicago to perhaps lure back institutions that go to DV because of its size. If they know they'll have this chance every few years, maybe we can get them back? # of 2-year and independent school memberships # of institutional memberships transferring districts # of new institutional memberships MSG #1.2.2 – Contacting institutions via and/or phone with specific messages aimed at benefits to your “2-year school “and “independent school” message.

GOAL #2 – Enhance volunteer engagement OBJ #2.2.1 – Increase the number of volunteers from CASE Members on social media sites by X%. OBJ #2.1.1 – Increase the depth of conference volunteer service of moderators. OBJECTIVESMESSAGESTACTICS MSG #2.1.1 – Personalized s with the message, “Now that you've been a moderator, it's time to take the next step. Personal from district chair thanking them for their service and asking them to consider further volunteer involvement. Letter from district and conference chair thanking volunteers for helping with the conference. Letter from next year's conference chair with information about volunteer opportunities for the next conference. Also include district volunteer opportunities. Letter from future conference chair with conference volunteer opportunities. # of volunteer inquiries from moderators MSG #2.2.2 – Via the District website: “There are many volunteer opportunities!” MSG # Via Facebook and LinkedIn: “There are many volunteer opportunities!” Include all volunteer opportunities (conference and board) on social networking sites. Include all volunteer opportunities (conference and board) on district website. # of volunteer inquiries from Facebook and LinkedIn # of volunteers inquires from website DRAFT – – V1 MEASURES MSG #2.1.2 – Add note in conference packets : “Conference activity is a great way to extend the benefits of your membership.” OBJ #2.1.2 –Increase the depth of conference volunteer service of all conference volunteers. OBJ #2.1.3 –Increase the depth of conference volunteer service of CASE attendees from Denver. MSG #2.1.3 – Letter in conference packet: “We’re coming to Denver!” OBJ #2.2.2 – Increase the number of all volunteers by X%. TBD # of volunteers from Denver area Continued…

OBJ #2.3 - Engage new professionals by X% MSG #2.3.1 – Via New Professionals workshop: “Get Involved!” TBD When board and/or conference chair talks to group, provide a way for new professionals to sign up for a volunteer position at that time. GOAL #2 – Enhance volunteer engagement, cont. OBJECTIVESMESSAGESTACTICSMEASURES OBJ #2.4 - Involve more Board of Directors as volunteers in district committees MSG # TBD TBD Create volunteer opportunities at district level OBJ #2.5 - Reach out to previous volunteers MSG #2.5.1 – Send letters: “We want you back!” # of returning volunteers Message from Board Chair and conference chair OBJ #2.6 - Reach out to people who are new to the district or have moved from another district MSG #2.6.1 – TBD TBD

GOAL #3 – Increase national presence OBJ #3.1.1 – Increase the District VI national presence by X% among all members and CASE headquarters. OBJECTIVES MESSAGESTACTICS MSG #3.1.1 – Currents: District VI members are leaders in the national organization and the industry. Submit two article for publication in Currents magazine each year. Recruit a volunteer specifically to implement this. Promote district VI leaders for placement on CASE board of trustees and commissions. Number of articles submitted Number of articles published DRAFT – – V1 MEASURES MSG #3.1.3 – Conferences, workshops, institutes: District VI members are leaders in the national organization and the industry. OBJ #3.1.3 – Increase the District VI national presence by X% among conference attendees and other district leaders.. OBJ #3.1.4 –– Increase the District VI national presence by X% among other districts’ leaders, headquarters. MSG #3.1.4 – Board of directors: District VI members are leaders in the national organization and the industry. Number of DVI speakers presenting at other conferences Number of DVI board and commission members Increase number of nominations for national awards to one per board member institution annually. OBJ #3.1.5 –– Increase the District VI national presence by X% among headquarters and member institutions. MSG #3.1.5 – Board of directors: District VI members are leaders in the national organization and the industry. Number of nominations submitted Number of DVI awardees Letter from future conference chair with conference volunteer opportunities. OBJ #3.1.6 –– Increase the District VI national presence by X% among national conference attendees and national board. MSG #3.1.6 – Board of directors: District VI members are leaders in the national organization and the industry. TBD Identify future “stellar speakers” presenters from district VI conference to present at neighboring district conferences, CASE workshops, summer institutes and the annual conference. Feature these folks on DVI web site. OBJ #3.1.2 – Increase the District VI national presence by X% among all members and CASE headquarters. MSG #3.1.2 – Currents: District VI members are leaders in the national organization and the industry. Provide updates for “people on the move” feature each Currents issue. Recruit a volunteer specifically to implement this. Also, possibly develop “people on the move” site within DVI web site. Number of members mentioned in Currents “people on the move” Transition district website into CASE content management system. OBJ #3.1.7 –– Increase the District VI national presence by X%. MSG #3.1.7 – N/A TBD

GOAL #4 – Expand Outreach OBJ #4.1.1 – Create survey for Current DVI members to assess need/format and perhaps a secondary survey targeted at top leaders asking for what CASE can provide them. OBJECTIVES MESSAGESTACTICS MSG #4.1.1 – Via survey and postcard in conference packet: “CASE Serves you. Tell us what you need or want for professional development.” TBD Via webinar or Regional workshop TBD DRAFT – – V2 MEASURES MSG #4.1.3 – Via blasts, call tree using State contacts referenced above, postcards after conference: DVI conference is not a random, one-time event, but builds relationships. OBJ #4.1.3 – Conduct six- month conference reunion for 2011 DVI Conference attendees by geographic location (ex. 180 miles or 3 hour drive). OBJ #4.1.4 –– Recycle conference programming to 2011 DVI non-conference attendees. MSG #4.1.4 – “Just because you could not make it; it does not mean you have to miss out!” TBD OBJ #4.1.2 For Current DVI members who indicated willingness to volunteer, identify State contacts to assess/coordinate events. MSG #4.1.2 – Individual calls to current DVI members: “Help us help you and your staff.” TBD