1. College Relations CLA Quarterly Webcast Tara A. Fournier, PHR and Scott D. Ferrin, SPHR August 8, 2013

2. 2 Agenda WHAT WE’LL COVER TODAY  New Student Members  Effective Chapter Transition Planning  SHAPE Initiatives  2013-14 Merit Award Planning  Supporting Your Student Chapter  Best Practice Sharing

3. 3 Student Member Recruitment WHERE TO FIND STUDENT MEMBERS? Previous chapter members  Did last year’s members return?  Do you have prior chapter lists? New HR students  Basic HR class presentations  Career counselors  Department chairs and faculty

4. 4 Student Member Recruitment WHERE TO FIND STUDENT MEMBERS? Students interested in HR  Master’s program students (MBA)  Law school students  Industrial/Organizational Psychology students  Undeclared Other student groups  Students already in Fraternity/Sorority  Other business clubs  Campus student leadership (Student Council)

5. 5 Chapter Student Recruitment HOW STUDENT MEMBERS INTERACT & GET INVOLVED Existing chapter structure  College Relations Board member  Joint Meetings for Events and Conferences  Holiday Meeting  Annual Chapter Conference or Legal Update Student-focused programs  Basics training  Mentoring and networking  Developing an HR Career

6. 6 Chapter Student Recruitment HOW STUDENT MEMBERS INTERACT & GET INVOLVED Special Student Pricing  Annual Chapter Membership cost  SHRM - $35 to $80 to $80 to $180  Discounted Chapter Meetings - At or below costs  Free student guest Support Student Conference  Annual Chapter Scholarship for Student Team  Practice Case Competition  Chapter Judges  At Chapter Meeting

7. 7 SHAPE Initiative HELPING YOUR CHAPTER GET RECOGNIZED SHAPE Focus  Meaningful support of the HR Profession  Chapter MUST have a membership initiative  Silver, Gold and Platinum Awards need your initiative What is an Initiative?  Strategy of the Chapter  Tactics to implement the strategy  Results of the implemented tactics

8. 8 Real Example of an Initiative In an effort to support and sustain our student chapters, (STRATEGY) XXXXX approved paying the annual SHRM membership dues for 8 members of each student chapter annually. We further added the president of each student chapter to our Board of Directors as a voting member which has increased their engagement with XXXXX. The student chapters continue to host our February Membership Meeting and all proceeds from the meeting go to the student chapters. XXXXX continues to support the student chapters in their programming by assisting with resume writing workshops and interviewing skills workshops. (TACTICS)

9. 9 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts  Regional Student Conferences & Case Competition  Mentorship programs  Speaking at Student Chapter Events  Provide Internship Opportunities

10. 10 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts

11. 11 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts  Check out the workbook the students are using as a guideline: http://www.shrm.org/Communities/StudentPrograms/Pages/awards.aspx

12. 12 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts

13. 13 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts 2013-14 Award Tiers Award DesignationPoints Needed – Small Chapter (8-20 students) Points Needed – Large Chapter (21+ students) Superior Merit Award3950 Merit Award2938 Honorable Mention1820

14. 14 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Student Member Professional Development SectionDescriptionPoints Earned 2.7Promote chapter activities in local newspapers, college newspapers, sponsoring chapter newsletter and/or other community publications 1 3.8Prepare and publish a chapter resume book and distribute to chapter’s sponsoring professional chapter and/or local HR professionals. 1 4.1Conduct special research project for SHRM professional chapters, government or educational institutions… 3 TOTAL POTENTIAL POINTS:5

15. 15 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Student Conferences & Competitions SectionDescriptionPoints Earned 3.3Attend a SHRM local/regional/national workshop, seminar or conference event on HRM, including a SHRM State or Regional Conference 1-4 3.4Prepare and send a team to participate in a SHRM affiliate state or regional competition or SHRM Regional Case Competition 2-4 TOTAL POTENTIAL POINTS:3-8

16. 16 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Student/Professional Chapter Engagement SectionDescriptionPoints Earned 5.1Attend two sponsoring professional chapter meetings 1 5.2Attend a professional chapter meeting OTHER than a sponsoring professional chapter 1 5.3Assist sponsoring chapter with programs (i.e. help organize project, assist with registration, etc.) 1 5.4Coordinate chapter meeting or visit by a SHRM chapter or state council volunteer 1 TOTAL POTENTIAL POINTS:4

17. 17 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Internship Opportunities: SectionDescriptionPoints Earned 2.11Provide internship opportunities to all student chapter members in print or electronic formats 1 3.5Participate in a formal, university- based or an independent, chapter organized program or equivalent. (3 student members must participate) 1 TOTAL POTENTIAL POINTS:2

18. Supporting the HR Profession Through Internships Coleman Lavery Marketing Strategist, Internships.com

19. 19 Supporting HR Through Internships What Is Internships.com?  Founded in 2009  Grown into the world’s largest internships marketplace – Millions of students searching – 35,000+ employers posting – 350+ colleges & university partnerships – 80,000+ internships live today  SHRM’s official internship partner – Launched partnership in 2011 – Top 10 most popular industries on Internships.com – Informing members about the benefits of internships – Preparing future HR Professionals for post-grad employment

20. 20 Why Internships?

21. 21 Why Internships? Youth Unemployment Rates Are High 54% of recent college graduates are jobless or underemployed

22. 22 Why Internships? Student Debt is Rising

23. 23 Why Internships? Takes Longer to Find Work

24. 24 Why Internships? 7 out of 10 internships turn into full time jobs

25. 25 Completed at least one internship 63% Completed two or more internships 28% Why Internships? Students Understand the Importance

26. 26 More companies offered internships in 2011 vs. 2012 1 36% 79% Of employers view internships as a way to find full time hires 2 53% Of companies plan to hire more interns in 2013 vs. 2012 1 Sources: 1 Internships.com December 2012 Survey 2 National Association of Colleges and Employers Employers Understand As Well Why Internships?

27. 27 So What Can We Do?

28. 28  7.5x applications per HR internship – Demand growing faster than supply  47% of employers have internship program  Help advocate for more inventory What Can We Do? Final Statistics

29. 29 Questions ?

30. 30 SHRM is Your Support

31. 31 Keep in Touch Connect with SHRM and other College Relations CLA volunteer leaders May 23rd August 8th November 8th All Webinars are at 4:00 p.m. Eastern Time Look for Reminders to Join the Webinars!

32. 32 Best Practice Share What is your chapter initiative for College Relations? What joint activities do you have planned with your student chapter?

33. 33 Thank You! Tara Fournier, PHR Manager, Member Engagement tara.fournier@shrm.org (800) 283-7476 x6074 tara.fournier@shrm.org Scott Ferrin, SPHR Field Services Director scott.ferrin@shrm.org (800) 283-7476 x6453 scott.ferrin@shrm.org