Farming Your Database. We are in the “Marketing To Our Database” business, not the “Real Estate Business”

Slides:

Advertisements

Similar presentations

= == Lemons & Lemonade TBWS Certified Trainer Class.

Advertisements

Where To Begin With Social Media And Why Do It? (i.e. begin with the end in mind)

How to use Facebook Custom Audiences to Help People Remember You.

COMMUNICATIONS WITHOUT LIMITS!! Welcome to the era of...

Inanimate Alice Episode 4: Greece My name is Alice. I’m 15 years old. >>

Scripts for Success.

Organizational Skills and Tools for Real Estate Agents Agent Training.

Sub-prime Mortgage. How do banks make money? Deposits Loans Interest Investment.

The World of the Computer How We Use Computers. My home computer allows me to work at home. Otherwise, I would have to spend many hours in my car to travel.

Every Door Direct Mail Going Old School for New Results Brought to you by: YOUR NAME – COMPANY NMLS# - PHONE NUMBER ADDRESS.

For Sale By Owners (FSBO’S) Not Just for Agents. Why FSBO’s? Just like agents, FSBO sellers get real buyer leads People who buy FSBO listings are NO different.

Charles Blair “The Mad Scientist”  Question? 1. How can I help you?  Here’s what I’m thinking. 1. I want to get the seller to start talking,

Immediate Impact Strategies For Immediate Results.

Don't You Agree Now Is The Time To Get Your Home SOLD While Things Are In Your Favor?

Building Your Realtor Referral Network. Target List Ask title companies who is serious about building their business See if your local Board of Realtors.

Facebook Page’s for All of Your Listings Increase your FB lead Generation Presented By: YOUR NAME YOUR CONTACT INFO YOUR NMLS#

PhoneBurner & Scripts For Real Estate Agents

Farming Your Database. We are in the “Marketing To Our Database” business, not the “Real Estate Business”

Get Started With Video The Basics. Why Video? Brands you as different for your audience Lets people get to know, trust and like you Reminds people how.

Get Started With Video The Basics. Why Video? Brands you as different for your audience Lets people get to know, trust and like you Reminds people how.

Communication What to say. We have been covering the Layers of developing relationships The more Layers you can add consistently the easier it is to achieve.

First, Introduce Yourself. “Hi, I’m ____. Tell me a little more about your home here.” Start walking through the home with them.

9/10/2015 What’s New? Edline at Valley View!! Joyce Potempa Technology Department presentation to Building Support Staff February 2, 2010 Institute Day.

Recommended To Get The Most Out of Your Time Turn off all the distractions Avoid side conversations Write me any questions immediately! Don’t check s.

Belly to Belly Create Relationships to Create Referrals.

The 3 Step Funnel. It’s All About the Cheese Give something of value in exchange for their address Make it clear what the value is QUICKLY Make.

Promote your Presentation The Art of Getting Butts in the Seat.

Hey - grab a pen and paper real quick.. I want to show you a quick three-step formula that’s working really well.

People do business with people they know, like and trust! If They remember you and what you do for a living!

Going Back to Basics. What are the basics? Calls Face to Faces Campaigns Cards and letters.

A SIR web based leave/absence management system. By Dave Doulton University of Southampton.

Conversation Lesson 23: Leaving or Taking a Message.

The Road to the Big Leagues. The Top Producers Recipe I have the honor and privilege to hang out with some of the Top Producing Loan Professionals in.

Overview Basics Autoresponders Text Messaging Lists Co-Branding The Message Follow-Up Monitor & Measure.

KAREN PHELPS Spontaneous Sponsoring. Your Home Presentations “A Valuable Source for Recruits”

Time Blocking There are only 24 hours today. What will you do with yours?

Presented by Your Name A Marketing and Sales Strategy to Get Your Home Sold Marketing and Sales Strategy to Get Your Home Sold.

Seminar Agenda Discussion Board Tips, Tips and more tips! Goals… what are they? SMART Goals Career Networking Review of Unit 4 Project Questions/Answers.

Parent Information Night Thanks for coming! Please take the Activity Fee sheet from your child’s desk. You can turn in the form and money to my desk tonight.

Exposing Your Brand Play a Different Numbers Game.

The RSVP Follow Up Plan Keeping your Registrants Interested.

Follow Up Formula Focus on the big 3. These are the main layers that should be a given in each of your marketing strategies The big 3 Key elements 1.

Complete Branding with Video Kit Part2 Everything you need included (does not include items you already have)

Agenda 7 Steps to creating videos for your business. Viral Videos Equipment needed Software needed Video ideas and mindset Lets go live and have some fun.

Complete Branding with Video Kit Everything you need included (does not include items you already have)

Farming Your Database. We are in the “Marketing To Our Database” business, not the “Real Estate Business” Stats from the NAR 84% of people said they would.

Use Facebook to Farm Your Neighborhoods Brought to you by: YOUR NAME YOUR COMPANY Your Phone Number.

Top 7 Ways To Generate Mortgage Leads. The old saying goes….Don’t put all your eggs in one basket Chad has spoken to us at length about having a diversified.

Why have a script? Gives you clear focus on the Goal Ensures the benefits are properly relayed Leads the prospect to your Goal Allows you to easier remove.

JumpStart 16 Weekly Sales Meeting Topic October & November Direct Mail Program Rules & Information.

Senior Project Presentation Guidelines. When Will My Presentation Be? Determine how many days of presentations we need College Now students sign up first.

Turning Presentations Into Loans!!. Remember that the Presentation itself is only the bait Bait alone does catch fish You MUST have a plan to Land the.

Agenda Using viral video’s to get buyer and seller leads Equipment and software needed Where to host your video’s Video ideas and mindset Lets go live.

Communicate in Today’s World Speak Your Prospects Language.

Farming Your Database. We are in the “Marketing To Our Database” business, not the “Real Estate Business” The Most Important Lesson Of 2016!

Follow Up Formula Focus on the big 3. The most recent Top Producer Interview session we discussed having a Follow up Formula To create your Formula you.

This is Bonus Video 4.1B in the course: Get Paid To Write Copy Module 4: How to speak to clients, quote for work and get paid what you’re worth.

Today’s Agenda The 2 types of video marketing Basic – not being in the video period but providing a benefit that is going to create an huge emotional connection.

Proper Interview Techniques May 13, Be Quiet and Focus Listen to the question asked and then answer; keeping the answer between 2 and 3 minutes.

Don’t Pass Notes By: Kathleen Beyer I want everyone to pay special attention to me today We are going to learn about an exciting program called PowerPoint.

Communication UNIT 10 Anglicize your speech –

The Do’s and Don’ts of Instagram And Periscope too!

The Layering Effect How to Build a Personal Brand.

Welcome All Shamsul Ahsan Instructor(Science) Shamsul Ahsan Instructor(Science)

The TEN MOST Impactful Agent Mastermind Classes of All Time

Fast Action Links extension A love letter to CiviCRM

Invitations A Dear….. It was great t hear from you. Sorry it’s taken me a while to reply, but I’ve been up to my eyes in work recently. I’m pleased to.

COMMUNICATIONS WITHOUT LIMITS!!

COMMUNICATIONS WITHOUT LIMITS!!

Presentation transcript:

Farming Your Database

We are in the “Marketing To Our Database” business, not the “Real Estate Business”

Marketing To Your Database Call 3 Times / Year Automatically 1 / Week Snail Mail 1 / Month

Call 3 Times / Year (Voice Mail Script 70% of the time) “Hey this is from. I helped you with buying / selling your home in the past. I just wanted to give you a quick thanks for letting me help out. If you ever have any real estate or mortgage questions, or would like to report on home prices in your neighborhood please give me a buzz. By the way, I was just looking at some home values in your area and I think you will be pleased with what I have to show you. The best number to reach me at is. Hope all is well, and hope to talk to you soon. Oh, also, if you have any friends or family members that could use some honest help, just give me a call about that too, I would be honored to help out. I’ll talk to you when you call back. Bye.”

Call 3 Times / Year (Live Answer) “Hey this is from. I helped you with buying / selling your home in the past. I just wanted to give you a quick thanks for letting me help out. How are you guys doing? If you ever have any real estate or mortgage questions, please give me a buzz. If you will grab a pen, I’ll give you my number. The best number to reach me at is. Hope all is well, and hope to talk to you soon. Oh, also, do you have any friends or family members that are looking to buy, sell, or refinance a home and could use some honest help?. Can I count on you to give me a call when you do? I would be honored to help out. I’ll talk to you when you call back. Bye.”

What About People That You Haven’t Spoken To In A Few Years…… People think about you a whole lot less than you think they do. Just call them!!

Put The Date And Times For Your 3 Calls This Year In Your Calendar Today Target your 3 calls for when people are buying / selling homes in your area Spring and Summer particularly Time Change is a good call Closing Date Anniversary Birthday

If You Have More Than 300 People In Your Database Use PhoneBurner.com

Imagine what your business would look like if you made an additional 300 calls a month, and it all took a total of about 5 hours or about 1 hour and 15 minutes a week!!!!

Your Database Once Per Week Don’t send Real Estate info ALL the time (it’s boring) Video Marketing (the social lubricant) What’s happening in Tampa Bay Smartphone YouTube No editing Short call to action at the very end

Video Marketing Record video on smartphone Upload to YouTube Grab link to “share” off of YouTube out to your database

Example of Video Subject: see you this weekend? Wait till you see what I found that is going on in Tampa Bay this weekend. Go Here to see the short 2 minute video. See ya out on the town! Carl

Keep It Simple!! 1 shot No editing No bumper music Shoot outside around a “nature scene” or in front of one of your listings. Post on YouTube Video Sandwich

Your Intro “Viral Video” Your Call To Action

Don’t Spend Hours Wasting Your Time When You Can Farm This Stuff Out

What Do You Need For Your 1 st Video? Smart Phone What To Say Where To Post It Out

Super cool to do in combination with your loan officer Do Video Sandwich with your loan officer & Then send to Insurance company database…..

Snail Mail Monthly Mailer 1.I like you 2.Superman letter 3.I like you 4.I’m a real person, just like you 5.I like you 6.Superman letter 7.I like you 8.I’m a real person, just like you 9.I like you 10.Superman letter 11.I like you 12.I’m a real person, just like you

I Like You

How Do We Measure Success With ing? 14% Open Rate is the initial goal Getting your openers to follow your call to action is the final goal

How Often Should You If you write crap…. Never! If you bring $100 bills…. Every Day!

Focus On The Fans Some will opt out Get a “Yes” or a “No”… There is no money in the “Maybes” Don’t leave all the wealth on the table based on the fear that “everybody is opting out”!!!

Marketing To Your Database Call 3 Times / Year Automatically 1 / Week Snail Mail 1 / Month

To get a copy of this PowerPoint or the recording to this class, contact the loan professional that sent you here.