Karen Devaney Saoirse Murray Olivia O’Hara Eamonn Sweeney

Background Info Unclear exactly what year Apple was founded, approximately 1977 Founded by Steve Jobs and Steve Wozniak Founded in Los Altos California. Currently Headquartered in Cupertino, California Listed on NASDAQ and Dow Jones Worlds most valuable company since 2011

What do they sell? Hardware Devices Services (in the cloud)

Hardware Devices iPhone iPad iPod iMac MacBooks Apple TV MacPro

Services iCloud – A cloud backup service for Apple Devices iBooks – An eBook store similar to the Kindle Store App Store – A facility to download applications for both Macs and iOS devices

Services iTunes – Apple’s class leading Music store and library Game Center – Allows users of iOS devices to play games with each other over the internet iMessage – A messaging service between Apple Devices FaceTime – Allows video calling between Apple Devices

Where do they sell them? Apple’s own chain of retail stores Apple Store online Through selected 3 rd party sellers

Apple Stores Apple Stores are specific stores that sell Apple products and accessories They provide free workshops, tutorials and after sales services Most of Apple’s sales in the US is via Apple Stores or apple.com

Marketing

Marketing Strategy Apple’s Marketing Strategy – Sell On Value, Not Price Apple’s marketing strategy relies on building products THEY are going to be using themselves (for example, the iPhone was built because Apple employees were unsatisfied with their mobile phones, so they built the phone they would want to use).

Slogans “1,000 songs in your pocket” used to promote the first generation ipod (2001) “Loving it is easy. That’s why so many people do” (iPhone5)

Adverts Here are some of the ads that Apple use to advertise their products. Their ads are very simple but effective. Q Q

Steve Jobs

Early Life Born 1955, California Grew up with parents who spoilt him In 1970s set up Apple Computers with Steve Wozniak The company was set up in Job’s parents garage and their first computer was the Apple

1980s Apple grew rapidly during the booming computer industry and their Graphical User Interface proved popular with users In 1987 following a dispute with the company's Managing Director Jobs was fired from Apple by the board of directors Jobs later described this as the best thing that could have happened to him He set up NeXT computers and had limited success

Return to Apple Apple had very limited success in the 1990s losing out Microsoft in the PC market Apple was on the brink of bankruptcy in 1997 when jobs returned He launched the first iMac which was the first computer to break the convention of dull computers and included a suite of useful software

Finance €156 Billion of worldwide sales last year 80,000 employees worldwide including 2000 in Cork Profit of €8.2Billion for last quarter Over 100 Billion dollars worth of cash on hand PL PL

The future... Apple spent 3 billion on R and D last year so what can we expect An iWatch has been heavily speculated on Future iterations of the iPad, iMac and iPhone are expected