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APPLE
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Introduction Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation. Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II. The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
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Vision “Man is the creator of change in this world.
As such he should be above systems and structures, and not subordinate to them.”
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Mission “the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”
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Company Profile Established : on April 1,1976.
Founders : Steve Jobs, Steve Wozniak, and Ronald Wayne. Industry : Computer Hardware Computer Software Consumer electronics Digital distributions
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Steven Paul "Steve" Jobs was an American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc.
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Major Hardware Products
Apple TV iPad iPhone iPod (Classic, Nano, Shuffle, Touch) Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)
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Major Software Products
Mac OS X iOS iTunes iWork QuickTime Safari iLife
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APPLE PRODUCTS I PAD I POD I PHONE APPLE TV APPLE WATCH IMAC LAPTOP
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Stores & Services App Store Game Center iAd iBook store iTunes Store
iWork.com iCloud iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications.
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Evolution Of APPLE inc. 2006 1975 1977 1997
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Competitors Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung
Google Sony
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Most Innovative companies
Apple Samsung Google Microsoft Toyota IBM Amazon Ford BMW General Electric
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APPLE 5 YEARS PRICE CHART
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KEY STATISTICS
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TOTAL SHAREHOLDER RETURN
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Institutional shareholders
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Strengths & Weakness Strengths Weakness Branding
Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy Marketing and Sales Customer Loyalty Online Sales High Price Proprietary System Niche Market Cannibalization
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ACQUISITIONS IN 2017 WORKFLOW Automation & Scripting app BEDDIT
Sleep tracking hardware LATTICE DATA Artificial intelligence SENSOMOTORIC INSTRUMENTS Eye tracking hardware & software
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AUTOMATION SOFTWARE
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CASH PILE BILLION USD
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POSSIBLE ACQUISITIONS & MERGERS
NETFLIX - media DISNEY - media HULU - media ACTIVISION - video games dev ELECTRONIC ARTS - vgd TAKE-TWO - vgd TESLA - auto
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Conclusion For 35 years, Apple has been a trend-setter company able to foresee the future. Because their strength is the innovation and they know, how to ‘think different’.
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