2 IntroductionApple Inc. (previously Apple Computer, Inc.) is an American multinational corporation.Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II.The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
3 Vision “Man is the creator of change in this world. As such he should be above systems andstructures, and not subordinate to them.”
4 Mission“the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”
5 Company Profile Established : on April 1,1976. Founders : Steve Jobs, Steve Wozniak, and Ronald Wayne.Industry :Computer HardwareComputer SoftwareConsumer electronicsDigital distributions
6 Steven Paul "Steve" Jobs was an American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc.
7 Major Hardware Products Apple TV iPad iPhone iPod (Classic, Nano, Shuffle, Touch)Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)
13 Stores & Services App Store Game Center iAd iBook store iTunes Store iWork.comiCloud iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications.