© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Scenario Your team will meet with the general manager for the Dynamos to discuss the pros/ cons of all proposed locations for the soccer stadium. You must convince the GM to locate the stadium in downtown Houston. Your presentation must describe the target market for soccer, the product/service offered, potential corporate sponsors, proposed publicity for the team, multiple uses for the new soccer stadium, and the economic impact of locating in downtown Houston.

© 2009 South-Western, Cengage LearningMARKETING 2 CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Description You have 30 minutes to prepare your presentation, 10 minutes to present it to the judge, and 5 minutes to answer the judge’s questions about your proposal.

© 2009 South-Western, Cengage LearningMARKETING 3 CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Performance Indicators Evaluated Determine the relationship between government and business. Identify factors affecting a business’s profit. Identify information monitored for marketing decision making. Explain the need for sport/event marketing information. Describe the nature of target marketing in sport/event marketing. Develop sport/event product positioning strategies. Sell sport/event sponsorships.