1. Proposal Strategies and Corporate Expectations
April 7, 2017
Black Creek Community Collaborative

2. Know Why Companies Sponsor?
Attracting customers to a brand
Showing community responsibility or corporate social responsibility
Entertaining key clients
Targeting a particular demographic
Talent management or motivating employees

3. Attracting Sponsorship Interest
Show genuine interest in working with a sponsor that a ‘partnership’ will benefit both organizations
Show a value-unique community investment/marketing opportunities to offer the sponsor

4. Tips to Attract Corporate Sponsors
Know your influencing demographic
Establish relationship
Have a great sponsor proposal
Promise deliverables
Ask for what you want
Find the right person to approach in the company
Know the answers or find out honestly
Always follow up
Be brief
Be flexible
Be early

5. “The Ask” What is ‘your story’? Describe what your organization does
Tailoring benefits to THE sponsor-value unique including technology communication
Know your demographics-who is it that cares?
Explain how you will measure success
Ask for the dollars
A professional document
Use Appendix for support data/budget

6. Do Not’s Do not be last minute
Do not “go around” the sponsorship manager
Do not send trinkets and trash
Do not leave presentation on USB stick/DVD
No logo stickers
No entitlement
Please, no more plaques