Strategic framework – a framework for change and growth Improve Infrastructure and Organisation Integrated systems and digital capabilities Aligned and simplified organisation Improve Infrastructure and Organisation Integrated systems and digital capabilities Aligned and simplified organisation Clarify Purpose, Vision, Values Protect and Grow Core Business Quals Training and learning Membership offers Protect and Grow Core Business Quals Training and learning Membership offers Focus and Strengthen Growth Areas Expand B2B International strategy Focus and Strengthen Growth Areas Expand B2B International strategy Exploit New Areas of Opportunity Support to SMEs HR Practices and metrics Exploit New Areas of Opportunity Support to SMEs HR Practices and metrics Refine and Extend Assets and Capabilities Integrated content management Portfolio of products, tools, frameworks Refine and Extend Assets and Capabilities Integrated content management Portfolio of products, tools, frameworks Strengthen Market and Brand Positioning Research led with a clear framework Magnified through strategic partnerships Strengthen Market and Brand Positioning Research led with a clear framework Magnified through strategic partnerships Build and Support Flex and Grow Align Horizon 1Horizon 3Horizon 2

Policy and public affairs Branches and Regions Media outreach Assessment and Diagnosis Quals and Awards Define and DiagnoseBuild and Develop Centres and learners Members and affiliates Membership services and support B2C Engage and support HR teams Corporate membershi p Member, market data Our value chain – end to end Research and Thought Leadership Research partners Gov and Policy Makers PR partners B2C Content Mgt and Product Developmnt Training and learning CPD incl Conferences and Events Content and Products B2B Sales and Consulting (direct and indirect) B2C Marketing and Sales B2B Enabling functions

Key strategic imperatives Extending impact and voice – being clear in our research and policy agendas, and open and collaborative to ensure we’re maximising our influence and impact on behalf of the profession, and making better use of the learnings and insights gained More flexible standards and means of recognition – including clearer direction for different specialisms, roles and career paths New ways of thinking about membership – segmenting our membership offer to recognise the different interests, skills and experience, seniority, and roles that current and potential members have, and better definition of the different professional levels Extending our reach and relevance – such as connecting to and supporting small to medium sized enterprises, building better relationships with consultants who support and influence our profession, and extending our capacity and capability to support organisations as well as individuals Strengthening branch networks and outreach – building a regional structure in the UK that can help share best practices, support branches, and bring together broader groups to better interact with local and regional communities and partners Clarifying and extending our international presence – responding with a clear strategy and framework to the increasing demand for support internationally, the growing of best practices, and HR and learning skills development and recognition.