Perception and Learning Chapter 3 3-1
Learning Objectives 1.Distinguish between social perception and social identity concepts. 2.Explain how attribution process works and describe various social perception bias sources. 3.Understand how social perception process operates in performance appraisals, employment interviews, and corporate image cultivation contexts. 3-2 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Learning Objectives 4. Define learning and describe the two types most applicable to OB: operant conditioning and observational learning. 5. Describe how learning principles are involved in organizational training and innovative reward systems and how knowledge can be effectively managed. 6. Compare how organizations use reward in organizational behavior management programs and how punishment can be used most effectively when administering discipline. 3-3 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Social Identity Theory 3-4 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Attribution Process 3-5 Correspondent Inferences Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Attribution Process 3-6 Causal attribution Internal External Causal attribution theory (Kelly) Consensus Consistency Distinctiveness Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Attribution Process 3-7 Casual Attribution Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Perceptual Biases 3-8 Halo Effect Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Perceptual Biases 3-9 Fundamental attribution error Similar-to-me effect Selective perception Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Perceptual Biases 3-10 First Impression Error Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Perceptual Biases 3-11 Self-fulfilling Prophecy Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Perceptual Biases 3-12 Stereotyping Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Organizational Applications Performance appraisal Impression management Corporate image 3-13 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Applicant Impression Management 3-14 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Learning 3-15 Operant Conditioning Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Learning 3-16 Reinforcement Contingencies Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Reinforcement Schedules Continuous Partial Interval Fixed Variable Ratio Fixed Variable 3-17 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Learning 3-18 Observational Learning Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Training Definition Varieties Classroom training Apprenticeship programs Cross-cultural training Corporate universities Executive training programs E-training 3-19 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Effective Training Keys Participation Repetition Transfer of training Feedback 3-20 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Organizational Behavior Management Discipline Progressive discipline 3-21 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Disciplinary Measures Continuum 3-22 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Effective Discipline Deliver punishment immediately after undesirable response Give moderate levels of punishment Punish undesirable behavior, not person Use punishment consistently across occasions 3-23 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Effective Discipline Punish everyone equally for same infraction Clearly communicate reasons for punishment Do not follow punishment with noncontingent rewards Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 3-24