190+ COUNTRIES | 150,000+ MEMBERS | 200+ CONTESTS | 100,000$+ PRIZE MONEY EARTH’S LARGEST TALENT PLATFORM & CONTEST SOLUTION.

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Presentation transcript:

190+ COUNTRIES | 150,000+ MEMBERS | 200+ CONTESTS | 100,000$+ PRIZE MONEY EARTH’S LARGEST TALENT PLATFORM & CONTEST SOLUTION

CONTEST-IN-A-BOX TECHNOLOGY THAT POWERS THE IMMENSELY POPULAR TALLENGE PLATFORM, MADE AVAILABLE FOR BRANDS TO RUN BESPOKE CONTESTS AMONG THEIR CUSTOMERS

WHY ONLINE CONTESTS? Everyone wants to be rich and famous Participants get a chance to be discovered / build reputation / collaborate / monetize Entertainment for viewers and voters For brands, 3X times more effective than any other form of promotion High / measurable RoI

CONNECT - brand and product connect deeply and meaningfully with its core audience BRANDING - Controlled branded environment SALIENCE - New, unique and breaks through clutter REINFORCEMENT - Dovetails with current brand messaging VALUE - Content co-creation and access to the talent SELF-PROPAGATING - Participants promote the contest (and Kindle brand) SCALABLE - Success of the promo will lead to a structured recurring property MARKETABLE - Amazon PR team can promote the winners and the contest property BENEFITS

KEY FEATURES

HEAD-TO-HEAD VOTING MECHANISM The unique head-to-head voting mechanism increases excitement by making it a game-show format

IN-BUILT GAMIFICATION ELEMENTS Leaderboard and other game elements make the contest sticky and viral

INCREASED PARTICIPANT ENGAGEMENT Participants can create their fan bases, as well follow others whose work they like

INCREASED PARTICIPANT ENGAGEMENT News feed keeps members updated and engaged

INCREASED COMMUNITY ENGAGEMENT Participants love reading comments posted by viewers. Both feel connected.

TEAM Accelerator Microsoft Ventures Series A Kalaari Capital Founder/Business Head Praveen Gupta Global consumer internet (portal, gaming, social, music, channels, auction) experience On-boarded and led a 600+ member team across 5 cities Launched Asia’s first online MR company Technology Team In-house Product + Marketing Team 14-member team

Thank You