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© MouthShut.com 2010 Confidential Document Brand Pulse…

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1 © MouthShut.com 2010 Confidential Document Brand Pulse…

2 © MouthShut.com 2010 MouthShut.com Founded in 2000, MouthShut.com is Asia's first and largest consumer opinion portal India's most vocal and influential consumers share their experiences and exchange views on products and services by writing reviews, sharing photos and diaries The most trusted source of consumer information, cited in national studies and by mainstream media MouthShut’s influence is enhanced by a very high rating assigned to all terms searched on Google, over 76% of our traffic originates from search engine.

3 © MouthShut.com 2010 MouthShut.com An online community of 7.2million registered forthright and participative mature individuals 540,000 products and services listed across 19 categories A daily unique traffic of 2,85,000 aware and information seeking netizens…about 7 million every month A potential set that can be converted into…brand ambassadors.

4 © MouthShut.com 2010 Why Mouthshut : SEO …Mouthshut here

5 © MouthShut.com 2010 Perfumecrush Stats in Mouthshut : Dataperfumecrush Total Products1 Total Review Count 22 Total Read Count 234758

6 © MouthShut.com 2010 A Snap Shoot - (READ ALL REVIEW PAGE)

7 © MouthShut.com 2010 READ REVIEW PAGE.. A SNAP SHOT

8 © MouthShut.com 2010 Why on MouthShut?...We have the ready audience 285,000 visitors per day…7 million per month 52.06 million page views per month. About 7.2 million registered users express their brutally honest opinion on more than 540,000 products and services across 21 categories. A trusted circle of like-minded people (based on their common interests for a product or service) contributes to the wisdom of the masses.

9 © MouthShut.com 2010 How does MouthShut – ENGAGE help you? We have a ready to use Corporate Blogging solution. BLOG Interact with consumers. Educate and disseminate information. Guide buying decisions. Promote existing products and services. Announce new launches and tell about happenings. Arrest negative publicity and criticism. Create a BUZZ…a perfect Public Relations platform.

10 © MouthShut.com 2010 How does MouthShut - ENGAGE help you? Use Corporate Blog in a variety of strategic deployments: Control the conversation in your market Thought leadership Delight customers Demonstrate corporate openness Word of mouth marketing Amplify a message Mitigate PR damage risks Harness a rapid response tool.

11 © MouthShut.com 2010 The Deliverables Login IDs: Two login IDs to be given Listing: On the Corporate Members’ section with logo Alerts on Reviews/Comments: Real time alerts on reviews and comments posted by consumers on your products Respond to Reviews: This feature allows corporate members to respond to reviews written on their products and services and resolve issues of the member Corporate Response to Review: The Corporate response to the review is displayed immediately at the end of the review Issue Resolved Stamp: The reviews wherein the issue has been resolved will be stamped as "ISSUE RESOLVED”

12 © MouthShut.com 2010 The Deliverables Corporate Blog on Homepage: The latest corporate blog link is displayed on the MouthShut Homepage. Corporate Space: The Ngage++ subscription includes Corporate Profile page, Timeline Pages, Response pages, Blog pages, Photo pages. Blogging: Unlimited blogging space for the subscribed period. Featured Post: Corporate Blog to be featured on Homepage. Customer Relations: An Executive from MouthShut will interact and guide in maximizing the Corporate’s efforts

13 © MouthShut.com 2010 The Deliverables Direct Message to Members: Corporates can send to and receive messages from their customers using the M2M feature Trust Circle: Engage members in doing meaningful interaction. The Trust Circle members receive realtime updates on the activities done by the Corporate Upload Photos: Allows corporate members to upload photos Upload Videos: Corporate members can also upload videos Bulletins: Single shot communication feature to send messages to multiple customers in the Trust Circle. Can be leveraged for marketing efforts and sales promotion

14 © MouthShut.com 2010 Manage Pages - Positive review on top (Manage the display of reviews) Reputation guard - Guard your reputation from 2 Competition The Deliverables ( Ngage +)

15 © MouthShut.com 2010 PRODUCT PRICE: ENGAGE + 1 year subscription: Rs 350,000 + Taxes ( features as mentioned in the deliverables ) Basic Subscription without reputation guard + positive review on top 225,000+ taxes

16 © MouthShut.com 2010 Thank you…


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