 2006 Reflective Keynotes Inc., Toronto, Canada www.reflectivekeynotes.com “ How to Turn Free Speeches Into Paid Clients ” By Mike Aoki President, Reflective.

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Presentation transcript:

 2006 Reflective Keynotes Inc., Toronto, Canada “ How to Turn Free Speeches Into Paid Clients ” By Mike Aoki President, Reflective Keynotes Inc.

 2006 Reflective Keynotes Inc., Toronto, Canada Why give free speeches? Gain “expert status” and publicity Networking: people come to you Lead generation

 2006 Reflective Keynotes Inc., Toronto, Canada How do I get booked? Who is your target market? Where can I find them? (Association listings such as ) Who do I contact and what do I say? (Query letter or phone script)

 2006 Reflective Keynotes Inc., Toronto, Canada Query letter Send the Program Director: Your possible topics and speech titles References and testimonials The benefits of having you speak at their next meeting or conference

 2006 Reflective Keynotes Inc., Toronto, Canada What do I say? How do I organize my speech? Top 10 Tips Industry trends: positions you as an expert Scenario based: share real-life examples

 2006 Reflective Keynotes Inc., Toronto, Canada But, be careful… “You should give away the appetizer, not the main course.”

 2006 Reflective Keynotes Inc., Toronto, Canada Common mistakes Selling, instead of sharing Devaluing yourself (The “plumber’s story”) Making it hard for people to follow up with you

 2006 Reflective Keynotes Inc., Toronto, Canada Generating leads Leave a “trail of breadcrumbs”: your Power Point presentation to anyone who gives you their business card. Refer attendees to a special “ landing page ” on your web site. Offer a sample product or free consultation for qualified prospects.

 2006 Reflective Keynotes Inc., Toronto, Canada More tips for success Newsletter articles (before & after) Arrive early and stay late Attend the next monthly meeting after your speech

 2006 Reflective Keynotes Inc., Toronto, Canada More free resources If you hand in your business card, I’ll you: This Power Point presentation My free newsletter Links to a dozen additional tips for giving business speeches

 2006 Reflective Keynotes Inc., Toronto, Canada A final thought… “ Speaking in front of a group is a privilege and a responsibility. You never know how much you ’ ll affect someone ’ s life. ” Mike Aoki

 2006 Reflective Keynotes Inc., Toronto, Canada “ How to Turn Free Speeches Into Paid Clients ” By Mike Aoki President, Reflective Keynotes Inc.