Overview & Opportunities

Overview Portal Page 2 sweetspot.ca is an online Canadian lifestyle trend-spotting guide featuring original curated content Founded in 2004 Targeted at influential women aged 25 – 54 with a personal income of over $50K/year Offers readers an original content website and e-newsletters Sweetspot’s tone sounds like your best friend sharing coveted info with you Publishes to 5 cities: Toronto, Montreal, Calgary, Vancouver and Ottawa sweetspotqc.ca débutera le 8 sept, 2010 Brands include SweetLife, SweetMama, SweetHome Affiliated with Rogers Digital Media

sweetspot.ca/sweetlife English Overview: National content includes Fashion, Health & Beauty, Style, Finance City Living (restaurants, events, shopping for Montreal, Ottawa, Toronto, Calgary & Vancouver) Daily e-Newsletters Mon-Fri and SweetTravel Sat 67,000 National Subscribers 120,000 Unique Visitors Monthly French Overview: ArtDeVivre (Lifestyle) section Original content includes Fashion, Beauty, Shopping, City Living (restaurants, events, shopping & culture for Montreal & Quebec City) 3x Weekly Newsletters e-Newsletter Homepage 3

sweetspot.ca/sweetmama English Overview: National Content includes Style, Gear, Essential for Mom & Kids City Living (events, shops, services) for Montreal, Ottawa, Toronto, Calgary, Vancouver e-Newsletters M,W,F 35,000 National Subscribers & 60,000 Unique Visitors Monthly French Overview: Maman section Original content to include Essentials, Gear, Services for Moms & Kids for Montreal & Quebec City 3x Weekly Newsletters e-Newsletter Homepage 4

sweetspot.ca/sweethome English-Only Overview: Original content includes Design & Décor, Eco-Living, Entertaining, DIY, Recipes e-Newsletter weekly roundup Thursdays 32,000 National Subscribers 50,000 Unique Visitors Monthly e-Newsletter Homepage 5

Our Sweet audience is hooked on our s and our content… Over 90% read their newsletters “almost every day” or “every day” 70% have purchased a product they read about 64% have purchased a product advertised Over 65% have referred friends to sweetspot.ca Over 70% regularly forward newsletters and finds to friends Over 80% of sweetspot.ca readers keep an eye on ads & take note of them if they have relevant messages Our stats speak for themselves… Higher than average Newsletter Open Rates: 32-37% Higher than average Sponsored Open Rates: 29-35% Average CTR for Sponsored % An Engaged Audience* *2010 Readers Survey 6

& Website Media Opportunities Available in English et en Français 7

eNewsletter 728x90 300x250 90x45 Advertorial Text Link (side) 160x600, 300x250 or 300x600 Advertorial Text Link (bottom) Opportunities Include: Ad units within the daily Sweet Nothing eNewsletters include banner ads and advertorial links Roadblock: guarantees 100% share of advertising voice by filling all ad units with your brand’s message Pricing varies by sweetspot.ca site section – please inquire with your rep 8

Sponsored x200 image 150 words of copy 9

10 Certified Sweet Sponsored Packages: The advertorial will remain in the ‘Certified Sweet’ section for the duration of the campaign or up to 8 weeks/2 months Supported by two (2) eNewsletter advertorial text links

Website Media 728x90 300x x600 Bottom Line Advertorial Insert 300x250 11

Custom Opportunities Available in English et en Français 12

Site Sponsorship sweetspot.ca/mysweetbaby: Fully sponsored, original content website Bridges the gap between SweetMama and a big baby site this brand also sponsors Content focuses on stages: Pregnancy, Infant, Baby, Toddler Editorial, Branded and Advertorial content Resides within the Sweetspot community, not needing to drive to corporate Sponsor invested SEM budget to drive to MySweetBaby for increased ROI Homepage Creative Examples

Section Sponsorship Section Integration Package Includes: Full Section Sponsorship – section anchored on the LH Nav bar Content creation Production of co-branded creative Roadblock all sponsored pages; guarantees 100% share of advertising voice by filling all ad units with your brand’s message Scalable media package to promote sponsor’s content Contest component to build community and buzz Press Release Pricing varies by sweetspot.ca site section – please inquire with your rep 14

Content Sponsorship Content Integration Package Includes: Content creation Production of co-branded creative Roadblock all sponsored page; guarantees 100% share of advertising voice by filling all ad units with your brand’s message Scalable media package to promote sponsor’s content Anchored in “Certified Sweet” section and other content sections if applicable Pricing varies by sweetspot.ca site section – please inquire with your rep 15

Contest Sponsorship Contest Package Includes: Sweepstakes or Comment-to-Win contest Idea generation, build, host, execution, management, fulfillment Opt-ins Contest Listing and Sweet Deals Listing Production of co-branded creative Roadblock all sponsored pages; guarantees 100% share of advertising voice by filling all ad units with your brand’s message Scalable media package to promote contest Perfect on it’s own or as a complement to a custom content integration Pricing varies by sweetspot.ca site section – please inquire with your rep 16

Weather Tool Sponsorship Branded Weather tool on every page of the website Branded forecast pop up box; logo is clickable Perfect branding component as a standalone sponsorship or as a complement to a custom content and/or media campaign Mobile Application can be created 17

Cost-Per-Wear Web & Mobile Application Sponsorship Website application with branded buttons integrated with applicable content Mobile Application Perfect branding component as a standalone sponsorship or as a complement to a custom content and/or media campaign 18

Thank You & Have a Sweet Day! Candice Kirkby Account Manager