2. TotallyHer will offer our readers the inspiration they need
SIMPLY DELICIOUS
PROGRAM OVERVIEW
For busy, on-the-go families, creating quick and easy meals that don’t skimp on taste is key.
TotallyHer will offer our readers the inspiration they need
to whip up simple and delicious dishes the whole family can enjoy.
TotallyHer will ensure your brand is placed front-and-center amongst our engaged audience
of families and foodies through “Simply Delicious,” a robust multi-platform program.
Your brand is invited to leverage trusted influencer content and unique high-impact
units to drive brand messaging in a contextually relevant environment. 2

3. PROGRAM SUMMARY program features
Through a robust partnership that connects readers to recipe content, TotallyHer will inspire women to create tasty meals using simple ingredients:
program features
Mom Squad Destination
Custom Mom Squad Photo Editorials
Aligning Editorial
User-Generated Content Initiative
User-Generated Recipe Overlay
Custom Sweepstakes
Everyday Dishes & DIY Custom Cookbook
Recipe Mash Up Widget
Mobile Shake Unit
Location can be a buillet
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4. MOM SQUAD program features
Your brand will bring moms easy ways to integrate your product into their favorite dishes via a custom content platform, elevating brand messaging through the lens of influential experts.
program features
Co-branded Destination on Momtastic
Custom photo-editorials from our Mom Squad
Custom recipes using simple ingredients
15 Simple Kitchen Cleaning Hacks
Quick & Easy Lunches and 5 Steps to Dinner
Social visualization feed dynamically updates real-time social content and user-uploads
100% SOV
Promotion on Momtastic’s homepage cover panel, nav bar, cobrands and via social media
Location can be a buillet
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5. MOM SQUAD Potential Talent VALENTINA KENNEY WEIN KAREN PETERSEN
KELSEY BANFIELD
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Valentina's passion is food, and she loves spending time in her "kitchen retreat“
Her recipes and food photography have been featured on popular food websites and in print
momtastic.com/author/valentina-kenney -wein
Cookbook author and food blogger at 365 Days of Slow Cooking.
Mostly she writes about the new foods and recipes she's been making at her home for her husband and two children
-petersen/
The Naptime Chef, believes parents don't have to give up being foodies just because they have kids
Kelsey's website features webisodes, everyday recipes and ideas
momtastic.com/author/kelsey-banfield/ 5

6. USER-GENERATED CONTENT
Your brand will connect and engage with food-obsessed consumers through an interactive experience, syndicating user-generated recipes and inspiring consumers to create simply delicious meals.
program features
Consumers encouraged to upload photos of their favorite recipes using your brand to #SimplyDelicious for a chance to win
Photos curated into an interactive digital recipe book, enabling readers to flip through for inspiration
Scalable overlay from branded 728x90 driving to Pinterest for the “Simply Delicious” board
Multiple tabs include:
Official Brand Recipes
User Generated Content via Social Mosaic
“Simply Delicious” Pinterest board
Sweepstakes promotion to enter
Product information
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7. EVERYDAY DISHES & DIY program features
TotallyHer and your brand will tap into Everyday Dishes & DIY to create a custom cookbook “Simply Delicious” available for download, bringing inspiration to our readers kitchens.
program features
Custom cookbook featuring recipes from EverydayDishes.com
Integrates your brand into listed ingredients
Users browse & interact online or download the cookbook
“Brought to You By” messaging & logo inclusion
Promoted via co-brand units & native placements across Everyday Dishes & DIY
Social promotion across campaign flight
Location can be a buillet
Why meatpacking further down
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Please Note: Cookbook cannot include advertiser recipes, all recipes
must be provided by Everyday Dishes & DIY editorial staff. 7

8. HIGH IMPACT & RICH MEDIA
TotallyHer & your brand will disrupt users via interactive executions that take the guessing out of “What’s for Dinner!?” through engaging high impact and rich media units.
program features
300x600 Recipe Mash Up Widget
Series of questions pairs users with a recipe selection
Printable recipe recommendations pop up via pinnable mood board
Mobile Shake Unit
Scalable 320x50 expands to reveal static brand assets
Upon expansion, users are prompted to shake to reveal additional recipes
Promoted across TotallyHer Lifestyle & Food Portfolio
Location can be a buillet
Why meatpacking further down
Speak to the event here – why it’s clutterbusting – we’re having a beauty specific evcent during fashion week 8