Mobile Apps for Low Data Penetration Markets August 2010.

Slides:

Advertisements

Similar presentations

Proprietary and confidential copyright © 2007 Userplanewww.userplane.com Userplane Hello Facebook Developers :)

Advertisements

Thanks to Microsoft Azure’s Scalability, BA Minds Delivers a Cost-Effective CRM Solution to Small and Medium-Sized Enterprises in Latin America MICROSOFT.

SMS for Courier & Postal Services.

OTP – SMS Two-Factor Authentication. TABLE OF CONTENTS Introduction3 OTP – SMS Two-Factor Authentication5 Technical Overview9 Features10 Benefits11 About.

Batch Name: EPGP-EG Course Name : IT Networking Case name: Google Android Group Number: 8 Group Members: 1) Ayan Mukherjee (EG ) 2) Kolhe.

Go Mobile or Fall Behind. Gary Richmond – VP, Sales & Account Management.

The Opportunity Ringtones ++ Dr. Abhinav Mathur Chief Strategy and Technology Officer 1.

SMS Banking. TABLE OF CONTENTS The Mobile World3 SMS Banking - Introduction7 SMS Banking - Push Messages8 SMS Banking - Pull Messages9 Technical Overview11.

JUNGO CONFIDENTIAL 1 Jungo Overview. JUNGO CONFIDENTIAL 2 Residential Gateway middleware, Support cost reduction and VAS solutions Most tier-1 OEMs and.

© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA { Value Added Services For The Smartphone Revolution Sean Killen, Regional Director.

Deloitte Consulting LLP MOVING ‘FROM BLUEPRINT TO SCALE’: IDEAS FOR PROMISING ACCELERATION MODELS.

1 TeleSoft Partners Annual Venture Capital Ecosystem Meeting Doug Garland SVP Broadband & Mobile Services October 20, 2003.

Introducing... Powered by. World Class Solution Built on the same platform that is used by leading SMEs, digital agencies, universities and Fortune.

Mobile Monetization. TIMWE at a glance 2 Overview Offered Solutions 3 TIMWE Solutions TIMWE Services Mobile Marketing Mobile marketing campaigns and.

Copyright © 2006 ClearSky Mobile Media, Inc. Planning Mobile Entertainment Strategy Planning Your Mobile Entertainment Strategy.

Mobile commerce Yuri kang.

Chapter 18 Sport and New Media. Introduction New Media – emergence of digital, computerized, or networked information and communication technologies in.

Welcome Thank you for joining us today. Please stand by while we wait for more attendees to join in. The webcast will begin momentarily.

© Copyright 2013 Kantar Retail Summary of Supplier Takeaways Reach out to your digital team, exploring opportunity for cross- promotions and alignments.

AFRALTI1 The Impact of the Mobile Money Revolution in Africa The Impact of the Mobile Money Revolution in Africa.

Delivering a range of VAS to maximise revenues from different customer segments 05 July 2011.

Introduction to OpenXcell & AppN2O

Communications & Data Services The Evolution of Communications Cathy Avgiris EVP/GM May 10, 2012.

Community Wireless Services Gabriel Vizzard, Marketing Director how to solve the business and economic challenges in a multi-network environment WiFi Business.

M2M Cloud-based Platform M2M Market The total M2M connections will grow from 62 million in 2010 to 2.1 billion in 2020, with an annual rate of 36%. M2M.

Marketing Agencies Your Company. [Your Company] can help you… ˃ Create, manage, and measure digital campaigns ˃ Engage your audience with both inbound.

Using the Powerful Microsoft Azure Platform, e-SUAP Properly and Securely Manages All Steps for Customizable Business Activities Permissions MICROSOFT.

You’re on the list.. Roller is a digital platform that enables hospitality and entertainment venues to capture and manage pre-paid bookings for events,

The Long Tail of the SME Market How BT and Microsoft are partnering to SaaS empower ISV‘s Alan Bennett – Microsoft Solution Architect Joseph Black – BT.

SureWaves Confidential. For private audiences only. Distribution, reproduction, copying of content or any other reuse is prohibited..

Business and Financial Planning. Strategic Project Plan Business Description – the purpose of the business, the product or service provided, an industry.

Show me the money Succeeding with the recurring revenue model Mark Emanuelson Atlantic Technologies.

Online Marketing communications. Learning Objectives Identify the major forms of online marketing communications Discuss the ways in which a Web site.

© 2008 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Cisco Secure Mobile Banking Enabling the Collaborative Customer Experience.

Simply effective Adaptable, Affordable, Adjustable – CRM for India PK4 Software Technologies Pvt. Ltd. Bangalore Strike the right chord with your customers.

Join the Conversation: Active Listening on Social Media By Lauren Cleland New Media Specialist, Explore Georgia #TeamGaSocial.

Team D March 2013 Market overview & analysis. E-commerce is the biggest market with its players’ revenues driven mainly by customers’ spending Communication.

Marketing Agencies eMarketingBoost. eMarketingBoost can help you…  Create, manage, and measure digital campaigns  Engage your audience with both inbound.

SEM Online Advertising

9-1 Chapter 9 The Internet.

1 FACEBOOK: CAPITALIZING ON AN ECOSYSTEM Joseph Kusnick & Jeunetta Lewis.

WHAT OUR CUSTOMERS ARE SAYING “After thorough market research and a review process, Qorus Breeze Proposals stood out from the competitors because of its.

GROUP BUYING iWish.com. Introduction Group of graduate students at Carleton university  Yi Qu  With the assistance of  Jainal Chisty  Laleh Rezaie.

Accumulus Delivers Enterprise Class Subscription Billing and Automation Solutions for Gaming, Retail, and More on the Scalable Microsoft Azure Platform.

Insider info on Russian Social Networks Artur Sakalis Head of API department ODNOKLASSNIKI.ru.

Mailjet and Microsoft Azure Offer All-in-One Infrastructure and Deliverability while Saving IT and Enterprise Time and Money with Scalability MICROSOFT.

MLevel Is the Fully Microsoft Azure-Based, Industry-Leading Casual Learning Platform Used by Enterprises Worldwide to Make Learning Fun MICROSOFT AZURE.

Built on the Microsoft Azure Platform, Prudena Provides Users with the Ideas and Confidence to Make Sound Investment Decisions MICROSOFT AZURE APP BUILDER.

Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.

Powered by Microsoft Azure, Auctori Is the Next Generation in Multilingual, Global, Search Engine Optimized Web Content Management Systems MICROSOFT AZURE.

Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.

E-commerce Marketing & Advertising

Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.

Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.

Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.

Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.

NA Sales Training 2007 The Digital Marketing Space.

Strategy Document. Road Map Total Population: 190 million (1.6% annual growth) Internet Users: 30 million (Penetration: 15%) Mobile Subscribers: 120.

Call-Center Agents, Customers Communicate More Conveniently with SMS Chat App COMPANY PROFILE: EARLY CONNECT Early Connect is a regional SaaS ISV founded.

Digital Marketing Master Class

The Social Network Platform

Monetizing IoT in India

Carlos Marquez CEO, Connexa Network AG

What problems are trying to solve?

op5 Sees Increased Exposure from Marketing Efforts

CLIENT ZipDial.

Top Reasons to Choose Android Today. Over the years the Android OS has progressed largely by acquiring major percent of global market share. A number.

Top Reasons to Choose Android Today. Over the years the Android OS has progressed largely by acquiring major percent of global market share. A number.

improve customer experience

Presentation transcript:

Mobile Apps for Low Data Penetration Markets August 2010

HUGE AUDIENCE (>600M connections, 400M unique users)

DIMINISHING ARPU (consistent fall, Postpaid <Rs 200, Prepaid <Rs 100)

LOW DATA PENETRATION (single digits or at best low teens)

MANY PLAYERS (14 operators, innumerous VAS players)

THUS VERY HIGHLY COMPETITIVE

ALL PICKING LOW HANGING FRUIT (ringtones, wallpapers, etc)

SEARCHING FOR THE NEXT CRBT (struggling ….  )

WHAT DOES THE CONSUMER WANT? (Should expensive research be carried out?)

COMPLEX CONSUMER (geographically distributed, multilingual, multicultural, illiterate, etc)

YET HIGHLY PRICE SENSITIVE (quick to reject)

WHY NOT EMPOWER THE CONSUMER? (let her build what she/her near and dear ones want!! )

VALUE ADDED SERVICES (providers searching for VALUE ? Consumer knows what is VALUE for her!)

OPEN APP PLATFORM? (successful world over)

DEMOCRATIZE (however don’t forget the eco-system and its challenges)

LEVERAGE “LARGE AUDIENCE” (utility for the masses …)

REACH THE MASSES (SMS or VOICE)

MONETIZE THE MASSES (reach the masses)

MULTIPLE BUSINESS MODELS EMERGING

CONSUMER PAYS (per transaction, subscription, all you can eat time bound packages)

CORPORATE MARKETING SPONSORSHIPS (reach target audience – traffic alerts)

CSR SPONSORED (social messaging – environment, health etc)

GOVT. SPONSORED (social messaging – health, safety, education, RTI, etc)

GupShup App Platform makes SMS apps easier Network App Platform Open web-based APIs MO / MT integration http or smpp interface Apps Everything required to rapidly develop and deploy new SMS-based applications: -Open APIs -High level abstraction of carrier/network -Simple, script-based programming -Rich documentation and sample programs -Instant activation and launch -Analytics and reporting tools to track adoption -Revenue share mechanism built-in

GupShup App Platform offers Carriers significant benefits For Consumers: More apps – “Long Tail” of apps More choice – can evaluate multiple developers More value – competition reduces prices For Developers: Reduced cost of development Quick and easy deployment For Carriers: Outsourced innovation Don’t have to invest promotional resources until after apps prove themselves Increased engagement and retention of mobile subscriber New, incremental messaging volume Very limited effort required Higher ARPU Reduced Churn Drive innovation

FACILITATES 2-WAY COMMUNICATION

EASY TO BUILD (open APIs)

RAPID DEPLOYMENT (plug n play)

EARN MONEY (revenue share from SMS GupShup)

ENHANCES ARPU FOR CARRIERS

1. App Platform makes developing SMS apps quick and easy 2. Drives innovation and discovery of new apps 3. Improves ARPU and Churn Proven Success in India (35M Users / 1.50B SMS per mo) Robust, scalable, high-performance technology Silicon Valley entrepreneurs, experienced management, strong finances

Dozens of apps launched already on GupShup

SMS GupShup is well led, with strong backing Founding Team: –Silicon-valley based serial entrepreneurs Rakesh Mathur (previously founded Junglee, Stratify, Armedia) and Beerud Sheth (previously founded Elance) Management Team: –Experienced managers in technology, product, sales, marketing and business development each with years experience Organization: –Incubated at IIT Bombay, India’s top engineering school –More than half the team consists of IIT graduates Investors: –Raised $25M from Charles River Ventures, Helion Ventures, Private Equity funds, and friends & family.