1. The Opportunity Ringtones ++ Dr. Abhinav Mathur Chief Strategy and Technology Officer 1

2. Products, Services, Retail & Distribution: Multiple points of customer connect across the Telecom value chain Spice Digital Integrated Mobile VAS provider operating in a Rs 70 bn market growing at over 20% p.a. 2 nd largest player addressing almost 98% of country’s subscriber base Spice Retail Leading player in the Organized Mobile Retail market of Rs 30 billion projected to grow at over 25% p.a. 2 nd largest player retailing mobile phones, accessories and airtime from over 700 stores across the country Spice Mobiles First Indian brand of mobile phones and accessories in a Rs 250 billion market growing at between 12%-15% p.a. Amongst top 3 players nationally with estimated market share of over 4%. 2 nd largest player in a number of States. Spice Labs Tech Incubator operating in the rapidly growing area of mobile internet and applications Leading innovator in the Mobile Internet space spanning Tech platforms, App stores and Enterprise Applications Bharat BPO Managed Services Provider offering innovative business models using high tech Manages the 139 Indian Railway Enquiry Services answering over 7 lac passenger calls a day A Rs 20 billion operation in rapidly growing Telecom Ecosystem 2 Spice Televentures

3. Spice Digital: Offerings  Mobile Radio  CRBT  Voice Chat  Ringtones  Wallpapers  Astrology  Contests  Devotional and Regional Content MUSIC & ENTERTAINMENT VAS SERVICES & APPLICATION VAS  Mobile Advertising  Voice Chat  Mobile Classifieds  User generated content  Select Caller list  Pay4Me  Voice Mail  Missed Call Alert  Device Manager  Smart Dial TELECOM SOFTWARE SOLUTIONS  Gateways (USSD, IVRS, SMSC, GPRS)  Outbound Dialer (OBDs) TELECOM INFRASTRUCTURE SOLUTIONS ROAMING SOLUTIONS Spice Digital is an integrated VAS player with an end to end solution suite DELIVERY – TECHNOLOGY CAPABILITIES Voice Delivery R2 Signaling ISDN Signaling SS7 Signaling IVRS ASR TTS Data Bearers USSD SMS WAP GPRS MMS OFFERINGS  Welcome Roamer  Roam Globe  Roam Tracker  Preferred Roaming SEGMENT

4. Themes where SPICE is Investing Platforms User Interfaces – Engaging Experiences – Text Free User Interfaces - Panini M-Entertainment Utility Services - Mobile Enterprise - MGovernance Mobile Applications - Convergence Voice – USSD - SMS

5. Many Phone Many ….. Issues dotMobi Symbian 65% Windows Mobile 12% BlackBerry 11% iPhone 7%

7. M-Pod © Spice Digital 2009

8. Utility Service To be able to positively impact lives of millions of Indians by making contextually meaningful and useful information available to those who have the Mobile Phone as the singular medium to access information

9. The Opportunity Bringing your world to you Customized service for accessing & sharing information, and expressing opinion for the people - anywhere, anytime Local Context Users can listen by entering the Pin Code of the region: local news local Events laws & regulations Interact with state govt. officials/dept. (MP, MLA etc) Get information from the local Health Office, DC office etc. Innovative service Bringing the issues affecting the society and the country to the fore Creating awareness amongst the people and bringing about social change Government to the People Great platform for the Government, Local officials, Local News Publishers & Media to communicate with citizens

10. PIN CODE RADIO Coming Soon!

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