1. Delivering a range of VAS to maximise revenues from different customer segments 05 July 2011

2. Agenda VAS Challenges VAS Solutions 2 Who we are Maximising Revenues

3. 3 Who we are MTN 21 Countries in African and the Middle East 150 Million Customers

4. Agenda VAS Challenges VAS Solutions 4 Who we are Future

5. 5 Devices Entry level handsets still make up a large percentage of our base Services must be customised for delivery to all handsets User experience on smart phones much better High VolumeHigh Value

6. 6 Networks MTN has 10 2G networks MTN has 11 3G networks Faster networks provide a fantastic opportunity to grow the types and usage of VAS but we must still accommodate entry level networks. Services should cater for all network types Mbps

7. 7 Bearers Different bearers appeal to different segments Web and WAP sites create a great experience but this only accommodates a small percentage of users SMS still very dominant IVR services will grow in usage There are many methods to engage with the customer.

8. 8 Revenue VAS services must be “priced right” for the market Disposable income levels generally very low Communications “share of wallet” usually fixed Data usage per OpCo varies between 5% and 25%

9. Agenda VAS Challenges VAS Solutions 9 Who we are Maximising Revenues

10. 10 VAS Services With these complexities in mind MTN makes use of many different methods and products to fully address the various segments.

11. 11 Football Background www.mtnfootball.com launched in October 2005 to position MTN as the football supporter in Africa www.mtnfootball.com Phase 1 focused on MTN’s sponsorship of the African Cup of Nations and African Champions League Phase 2 focused on African Players in European Leagues with continued coverage of African competitions Phase 3 focused on MTN’s sponsorship of FIFA World Cup Phase 4 focusing on mobilising the content (SMS, WAP and applications) 2010: Unique Users = 2,3m Pages = 7,4m 2011 on track to double this Created and Owned by MTN Uniquely African content LOW HIGH SMS UpdatesWAP NewsWeb Experience Handset App

12. 12 Music Strong focus on local content MTN is one of the leading providers of legal music content purchases on the continent Building the digital ecosystem Enabling local musicians to generate income Quality assured Content: Ringback Tones very successful Full Track usage small but growing rapidly Simplified consumption methods (IVR) Partnership with Trace TV to help target specific demographic with product and content. LOW HIGH SMS Updates RBT WAP Entertainment Full Tracks and Videos

13. 13 Banking Mobile Money 12 Countries 5 Million Customers The mobile phone will make it much easier to bring financial services to the population Insurance Targeted at mass market Funeral Cover LOW HIGH USSD Remittance Bill Payments Insurance NFC

14. 14 Health Solution for treating patients in an out-patient setting due to limited access to clinics SMSs & Please call me tag ons are sent to offer info about testing, treatment, health services and disease management Applications consist of 1 or 2 way comms to monitor health conditions, maintain caregiver appointments or ensure medication adherence Collaborative Partnerships Network Enabler LOW HIGH SMS UpdatesWAP Health PortalRemote Monitoring

15. 15 Applications The MTN application store will be launching in the near future Wide range of applications Multiple Territories Developer portal

16. Agenda VAS Challenges VAS Solutions 16 Who we are Maximising Revenues

17. 17 VAS Services The environmental complexities require a segmented approach to service offerings. MTN offers products with maximum benefit and reach. While this makes best use of internal resources it leaves gaps for highly targeted services.

18. 18 Future By dramatically growing the services ecosystem! Making it as simple as possible for developers to access the network Enabling 3 rd parties to build applications to target niched users Creating new revenue opportunities Sparking the creativity of our markets Much faster roll out of new services How will MTN approach the future of Value Added Services?

19. 19 Africa and the Middle East have unique cultures and unique needs. The best Content, Services and Solutions will come from within. MTN will be there to help make this a reality. Closing

20. Thank You