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Community Wireless Services Gabriel Vizzard, Marketing Director how to solve the business and economic challenges in a multi-network environment WiFi Business.

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Presentation on theme: "Community Wireless Services Gabriel Vizzard, Marketing Director how to solve the business and economic challenges in a multi-network environment WiFi Business."— Presentation transcript:

1 Community Wireless Services Gabriel Vizzard, Marketing Director how to solve the business and economic challenges in a multi-network environment WiFi Business Development Summit Milan 26-27 October 2005

2 The Scope Community Wireless Services Drivers Market Factors Primary Considerations Additional Considerations Solving the Challenge The Last Mile Communications, Ltd. Value

3 Community Wireless Services Public safety Business and economic development Crossing the digital divide Reduce the cost of local government “Meeting the public need cost effectively through a single enable platform”

4 Market Factors Public and private sectors to work together to deliver full broadband Shared agenda and method of implementation is: necessary, possible and doable. Involves licensed and unlicensed wireless broadband with fixed network infrastructure Search is a $4B industry today…..$23B by 2010

5 Primary Considerations Meeting the needs of the community must balance requirements Drive down the cost of network infrastructure – make it affordable Sustain network usage during an emergency Allow for and enable multiple players Make user search personal and relevant to where they are Link telephony with local search Service Providers Virtual Community Network Users Business, public and consumer Community Sponsors

6 The solution must be expandable, robust, scalable, secure, customizable and be an information gateway. Insufficient information delivery system Ubiquitous data access is costly Limited emergency coordination Community Tracking customer response to advertising High cost of existing advertising channels No direct access to interested customers Commercial Additional Considerations  Instantaneous information delivery  harvesting relevant, local information (private and public)  Manage user preferences (securely and privately) User

7 Meeting the Challenge Share the Network – Leverage existing network – Common ownership of new elements Make data accessible: – When you need it – How you need it – Personalised – Where you need it Facilitate cooperation Maintain the network – Continues operating for a minimum of 7 days in the event of power failure

8 The Last Mile Communications, Ltd Value Proposition TodayTomorrow C2B: Interested consumers reach national and local suppliers Local public safety and service information Application node in the network Large local cache User profile determines information delivered “World’s largest secure storage area network” VoIP services “Smart” optimization network Ubiquitous coverage = information access anywhere at any time EMS system

9 Information system will facilitate real time dynamic information transfer for: Technology enables cost efficient information system build out via unique revenue model encompassing: Advertisers Communities Public Safety Convenient to all users through MagicBook TM Harvester TM software Information delivery is relevant, location specific and instantaneous Product Sales Advertising Subscription Licensing Enabling information at the speed of need Linking Information with the User Consumers

10 Information Where You Need It Convergence Among standards Standards Agnostic Supports GSM/ GPRS/ Fiber/ Ethernet/ Copper as uplink Mobility Pedestrian, Local govt Transportation Multiple Wireless Technologies Supports Wi-Fi/ Bluetooth/ IrDA/ GHz Simplicity Consumers Content providers Public Safety MagicBook Product Suite User friendly interface Market Requirements LMC Solution Unified Delivery of Content One click “pull” service Content Rich Advertising, Media, Commercial/Public Services Public Safety (sensors)

11 Last Mile Communications Solution Platform Device/Communication Standards Agnostic Highly customizable information delivery system Targeted advertising mechanism Harvesting (not browsing) for people on the move Secure Local Storage

12 Revenue for Community Networks LastMile Channel Partner CommercialMunicipalities In addition… CommercialMunicipalities Information Stored Locally Advertising Campuses

13 Summary Pulls together digital community needs through already available, existing networks, even in an extreme emergency Where the solution is in the network With an expandable, secure system and durable system architecture Which interfaces with existing carriers for backhaul and/or backup And delivers services and applications facilitated by a large cache at each node and an intelligent network With an easy user interface for a multiplicity of end user devices Which enables businesses and the local governments to give customers and citizens what they want and need, cost effectively Last Mile Communications, Ltd.

14 Thank You


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