Social Media : Taking It to the Next Level Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal slideshare.net/clroyal

Find this presentation at slideshare.net/clroyal Social's Influence Facebook – 800 million active users; added 200 million in 2011 Twitter – more than 140 millions active users making 340 million tweets per day. LinkedIn has 150 million + active users Experian estimates that 91% of online American adults (approx. 129 million) access some form of social media each month. 98% of 18- to 24-year-olds access social accounts monthly. Approximately 40% access accounts through mobile Social media adoption amongst small business doubled from 2009 to % of Facebook users and 64% Twitter users are more likely to buy from a brand they follow. * for-small-businesses/

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Find this presentation at slideshare.net/clroyal Twitter: some hidden benefits Don't need to be a user to see someone's tweets Use a widget to repurpose tweets on your site. Twitter is one-way, not a reciprocal relationship Twitter is a better for connecting with those you don't already know Real-time search – can see what people are saying about something right now. Use a Twitter Alert tool to get immediate updates.

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Find this presentation at slideshare.net/clroyal Social Media Strategy The 3 most important reasons small businesses leverage social media are: – Connecting with customers – Visibility – Self-promotion What are your goals for social media? – Outreach – Engagement/Interaction – Promotion How does social fit into larger company or digital strategy? – Web presence – Mobile What is the value you are adding to the community? – Thought leadership – Resources – Discussion What value is your social media activity bringing to you? How can you measure effectiveness? Develop guidelines, support best practices

Find this presentation at slideshare.net/clroyal Key Considerations Strong website/blog is still important Authenticity Transparency Engagement Fostering community Thought leadership Branding Promotion Sharing – How easy do you make it?

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Find this presentation at slideshare.net/clroyal How are you integrating your social platforms?

Find this presentation at slideshare.net/clroyal How are you integrating your social platforms?

Find this presentation at slideshare.net/clroyal How are you integrating your social platforms?

Find this presentation at slideshare.net/clroyal Measurement Traffic Followers/Fans Retweets Replies Mentions What people are saying about you online – mine blogs, Twitter, Facebook, even Yelp

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Find this presentation at slideshare.net/clroyal Search Engine Optimization Can get complicated, but the basics are: – Incoming Links Interaction on social media Commenting Excellent content – Keywords/phrases

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Find this presentation at slideshare.net/clroyal Tips The biggest mistakes you can make are not trying, not paying attention Have qualified, related person/people working with your social media Engage, don't just promote Regular maintenance and updates Must try tools on your own to understand how you might use professionally Emulate best practices Have fun; be creative Remember, customers/clients are making judgments about your schools and programs based on the social media presence.

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Find this presentation at slideshare.net/clroyal Resources Crush It and Thank You Economy by Gary Vaynerchuk Delivering Happiness by Tony Hsieh Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words; Wired; tech section of NY Times and FastCompany.com SXSW Interactive - sxsw.com Links – – pinterest/ /1 – pinterest.com/mshahab/brands-businesses-blogs-on-pinterest/ – – businesses/ – searchenginewatch.com/article/ /Twitter-Turns-6-From-140-Characters-to- 140-Million-Users – econsultancy.com/us/blog/7171-the-top-50-brands-in-social-media – wiki.kenburbary.com/social-meda-monitoring-wiki – – mashable.com/2012/02/09/social-media-analytics-spreadsheets