Facebook for Business Greg Clement and Rick Scheeser

Current Facebook Stats More than 500 million active users 50% of our active users log on to Facebook in any given day People spend over 700 billion minutes per month on Facebook Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month

The Harsh Reality of Facebook If not used correctly, it could be a big waste of time

Todays Objectives To help you get the most out of Facebook for your business without wasting your time Building out a strong, organized network of people (where to find people & how to communicate with them) Creating an effective business page Using Facebook Groups Facebook Advertising Show you what “not to do”

Setting Up Your Personal Profile Good profile photo Fully filled out profile (good mix of business and personal) BE TRANSPARENT! Upload pictures that show who you are Slight references to your business, but not too overpowering, this needs to be mostly about you as a person List your websites and contact information This gives you a strong foundation to build off of

Building Out Your Friends List Family and close friends Friends of friends Use the search function to identify good potential business connections Search through relative pages or groups to find more people who can benefit your business Use personal messages to break the ice with people you don't know

Categorizing Your Network Create lists to make communicating with different groups of people less time consuming Doing this from the beginning makes communicating in the future much easier

Creating & Joining Groups Great way to build out a network for people with similar interests to communicate Quick and easy to set up Invite the right people to join your group Join other groups and share your purpose and objectives

Building Your Business Page This is where its all about your business Custom banner with business information (600x200) Set up your page settings right the first time Share your page with the right people Add an FBML opt in box

Using FBML FBML stands for “Facebook Markup Language” Gives you a custom opt-in box on your Facebook Page There are examples you can use located in the SIMS2 modules Grab your unique ID located within the “Customization” section in Openroad3 Go in to your “Facebook Settings” and set to be the first thing people see when going to your page

Facebook Advertising Advertise your facebook pages/groups or external websites Cheaper than Google Create appealing, eye-catching adds Start with 2 adds with slight differences to test conversion Target the right people for the add you create Make targeting as specific as possible Use your connections

Blog Importing Send your blog posts directly to Facebook Done through the “notes” section or via a plugin on your blog When using Facebook to import: just click “notes” under “application settings” Then edit your import settings Plug in your RSS feed or blog URL

Be Social... Always share your Facebook profile information Websites Business cards Marketing Material