Getting to Grips with Online Fundraising

An Introduction to Online Fundraising Why online fundraising? Online fundraising with Localgiving How to make the most out of Grow Your Tenner this October Getting to grips with online fundraising

£2.4 billion is now being donated online and by mobile annually in the UK

Getting to grips with online fundraising Close to 30% of those who made donations on their mobile phones wouldn't have made them through a different medium

Getting to grips with online fundraising 47% 75% of donors research online before donating of UK charities ARE NOT online BUT

Getting to grips with online fundraising Blackbaud, UK Online Giving Trends

Getting to grips with online fundraising Online Donations vs. Offline Donations

How can online fundraising help me? Getting to grips with Online fundraising

Getting to grips with online fundraising Cost-effective collection

Getting to grips with online fundraising Potential to reach new supporters

Getting to grips with online fundraising Find out more about your donors A supporter database is key to effectively targeting your supporters What to do with your database? Look at your most active donors and pick out their key demographics (age, gender, one-time/monthly donors) Think about how you can use that information to engage Try to learn how this person learnt about your cause so you can see whether this is a useful source of new donors for you

Getting to grips with online fundraising Know your donors behaviour

Don’t put all your egg’s in one basket! Getting to grips with online fundraising Start building your crowd online Create an effective fundraising strategy Take control of your future!

Getting to grips with online fundraising How can Localgiving help?

What Localgiving Offers Getting to grips with online fundraising

Grow Your Tenner Facts Getting to grips with online fundraising Start date: 13th October 2015 at 10am End date: When the fund runs out or Wednesday the 18th November at 5pm Amount matched: Up to £10 for one-time donations* and up to £10 per month for Direct Debit donations for 3 months (£30 max) Match funding limit per group for Direct Debit donations: £9,000 Match funding limit per group for one-time donations: £1,000 Match funding limit per donor for one-time donations: 5 donations per group Region: All UK – only Localgiving members with an active membership can join in

Getting to grips with online fundraising Our Top Tips!

Getting to grips with online fundraising  Concentrate on Direct Debits Steady stream of income and cheap to process. They account for 31% of all donations in the UK Last year there were 1.2billion pounds were of charitable Direct Debits Grow Your Tenner 2014: 4,000 monthly donations were set up via Localgiving 12 months after, 48% of these direct debits are still active

 Inspire fundraisers! They can reach donors you would never have had contact with before GYT gives them extra incentive because they know their efforts will be doubled On Localgiving, each fundraiser brings 10 new online donors to their charity who, on average, raised £400 per charity Getting to grips with online fundraising

 Your unique URL is the key!

Getting to grips with online fundraising How to ask for donations Have a clear picture of what you do and how their money will be used. Prepare a one minute piece to explain what your group does, and why someone should support your work. Prepare a 250 word piece on the same.

Getting to grips with online fundraising Try answering these questions: Why did your group set up? What would happen if your group didn't exist, or if you have to reduce your services? What has your group achieved since it was set up, and what goals and objectives do you have?

Getting to grips with online fundraising Incorporate these three components so that people can build an understanding of what you do. - The challenge - what was the wrong to be made right? - The hero - how does your groups operate to address the challenges you have described? - The resolution - what does the situation look like as a result of your work?

Getting to grips with online fundraising How many people does your group support every week/month/year, how many since you started? What partner organisations do you work with? Have you won awards? Do you have testimonials from service-users? Report your impact - How have you spent fundraising proceeds in the past?

Getting to grips with online fundraising People who feel a strong connection to your group and your cause will be more likely to make a larger donation why are you raising money? what will you do with the money? how much do you need to raise? how this project will impact your work? how urgent is your need? what will happen if the money is not raised? Make a clear Call to Action, for example, 'Donate £5 via our Localgiving page.

Getting to grips with online fundraising What’s coming up in 2015? To celebrate #GivingTuesday this year, we'll be running a 24hr match fund campaign to double 1,000 x £5 donations made to local charities on the day. Over the Christmas period we’ll be running a campaign to help groups raise more for their Christmas appeals. More details coming very soon….

How to get the most out of online fundraising Useful links To join: How it works: The Help Centre: Grow Your Tenner: Grow Your Tenner FAQS: Our blog:

Stay in touch! Telephone: If you have any questions please contact our Help Desk by: Don’t forget to also connect with us online… Follow us on Like us on Facebook: search Localgiving Blog: blog.localgiving.com How to get the most out of online fundraising