2. Your Hosts for Today’s Webinar

3. Our Plan for Today About #GivingTuesday Project page on GIVE65.org
Helpful tips
Question & answer

4. What is #GivingTuesday?
#GivingTuesday is a global day dedicated to giving
Held annually on the Tuesday after Thanksgiving, and the popular shopping days Black Friday and Cyber Monday
Entering its eight year, #GivingTuesday is fueled by the power of social media and collaboration. It has become an international day of charitable giving – celebrated around the world
Last year, $380 million was raised on #GivingTuesday; celebrated in countries
Helps kick off the holiday giving season
24-hour giving celebration; 12 a.m. Tuesday, Dec. 3 – 12 a.m. Wednesday, Dec. 4
All times Central Standard Time

5. Eastern 1 a.m. 1:00 a.m. Central 12:00 a.m. 12:00 a.m. Mountain
Start time
End time
Eastern
1 a.m.
1:00 a.m.
(Dec. 3)
(Dec. 4)
Central
12:00 a.m.
12:00 a.m.
(Dec. 3)
(Dec. 4)
Mountain
11:00 p.m.
11:00 p.m.
(Dec. 2)
(Dec. 3)
Pacific
10:00 p.m.
10:00 p.m.
(Dec. 2)
(Dec. 3)

6. How is GIVE65 Celebrating #GivingTuesday?
$50,000 matching challenge!
Online donations received at GIVE65.org on December 3 will be matched dollar for dollar
When the first $50,000 is matched, the match ends
First donated, first matched basis
Each GIVE65 participating nonprofit is eligible for up to $5,000 in matching funds
This is our chance to come together as nonprofits caring for seniors and encourage greater charitable giving in support of seniors
Nonprofits receive nearly 90 percent of funds raised
Proceeds will be electronically transferred to your bank account by Dec. 31, 2019.
No checks!

7. Your Nonprofit Profile
Includes:
Nonprofit overview
Project page
Nonprofit profile search result
Project page search result

8. “Which URL should we promote?”
Nonprofit project page
Nonprofit profile page

9. GIVE65 project page URL

10. GIVE65 project page URL – sharing on Facebook
Visual posts improve engagement
Help build relationships with potential donors by using images of your senior clients (with their permission) in your posts
Clicking the Facebook icon, generates your project page image and pulls in a short description.
On Twitter, it pulls in a brief description of your project and a direct link to your project page.

11. #GivingTuesday Toolkit at GIVE65.org
Graphics
Social media content
content
Promotional timeline

12. #GivingTuesday Toolkit at GIVE65.org

13. Tips When Using the #GivingTuesday Toolkit
Use the promotional timeline – adjust to make it work for you
Consider having a weekly #GivingTuesday update meeting for just minutes for the next four weeks to ensure all aspects of promotion are moving in the right direction.
Meet daily Dec

14. Your #GivingTuesday Donor Data
TIP: Your donor data can be found in the donation information section at ( – the administrative site for GIVE65.

15. #GivingTuesday testimonials
Photo of your senior client + short testimonial
One or two sentence testimonial
Showcase on social media and geographically target it in your community + tag your organization to amplify engagement and reach
Submit via the link included in previous #GivingTuesday s. If you still need the link, please me:
Deadline to submit is Wednesday, Oct. 23