1. Digital crowdfunding Alex Day, Director, theBigGive.org.uk
@Big Give /

2. What is “digital crowdfunding”?
Digital = online
Crowdfunding = “It’s a simple idea: if many people contribute small amounts, even costly projects can happen.” (Nesta)
Donations-based crowdfunding
Rewards-based crowdfunding
Equity-based crowdfunding
Community shares
Lending-based crowdfunding
Lots of platforms available!
Earliest example: Statue of Liberty plinth was paid for with public subscriptions in 1885
Explain top two models only
Lots of platforms available - including the Big Give, one of many!

3. About the Big Give
The Big Give’s mission is to provide a platform (theBigGive.org.uk) to promote causes and inspire people to give. We achieve our mission through:
Online match funding campaigns.
Showcasing charities and their projects.
Providing services which help connect charities, their supporters and philanthropists.
Explain the Big Give history
Explain slide

4. Why match funding? Projects / Charities / Organisations Donors /
“The Crowd”
Most crowdfunding platforms when being used by charities bring those two audiences on the right together.
Different models of crowdfunding offer different relationship these two audiences

5. Why match funding? Charities Match funder Donors
Big Give introduce a third audience (match funders e.g. Trusts / Corporates / HNWI) and Big Give sit at the meeting place for all of these three.
A formula that’s helped us raise over £82m for more than 2,800 charity projects since 2008

6. Available at: theBigGive.org.uk/match-funding

7. 84% more likely to give if match offered. 1 in 3 give more.
Why match funding?
Charities
Average charity received £9,514 in match funding in our Summer Give 2016 campaign
96% charities report gaining new donors & 53% say current supporters gave more
Match funder
Donors
Bringing these three entities together in a time-limited fundraising campaign is very powerful
Explain the relationship between all three entities
84% more likely to give if match offered. 1 in 3 give more.

8. Our match funding campaigns1.
Applications 2.
Match funding secured 3.
Marketing 4.
“Double Donations”
Charities
Charities
Charities
Charities
Match funders
Explain match funding process
Overview of timelines
Donors
Donors

9. Our match funding campaigns
Summer Give
Championed by the Childhood Trust
Registered charities alleviating the effects of child poverty in London
2016 Average charity size = £880k income
2016 = 25 charities supported / £540k raised
Christmas Challenge (our ‘flagship’ campaign)
Multiple Champions
Launches on #GivingTuesday
Open to all registered charities income >£25,000
2016 = 332 charities / £7.3m raised
“The Pledge” Match Fund Model
Match fund
doubles
Online Donations
Pledges +
Champions
Explain match funding model

10. Key lessons learned - as a funder
Match funding is an effective tool for supporting charities
Time-limited / Themed campaigns focus attention
Ensure there is “skin-in-the-game” for the charities supported and help them make the most of the opportunity
Scale = momentum

11. Key lessons learned - as a fundraiser
“Doubling donations” very successful at mobilising support
Make the most of your backers
Set realistic targets - prove the concept and build on it

12. How you can get involved
Tell your constituents about our match funding campaigns - Summer Give / Christmas Challenge 2017
Setup your own fund in the Christmas Challenge 2017
A London’s Giving campaign ?
Keep in touch with us!
@BigGive /