2007 Marketing Initiatives

4 Pronged Program n Brand image & collateral n Public Relations n Marketing Campaigns controlled directly by ASI n Coop Marketing Campaigns with resellers

2007 PR Plans n Local coverage coordinated with resellers n 3 Dine & Discover Events n Joint effort with Symbol Technologies proposed

Marketing Campaigns n 2006 Results n 2007 Marketing Vehicles n 2007 Marketing Messages

Direct Campaign Recap n 6 national tradeshows  Approx 1,500 leads n 6 Direct mail campaigns  Lists totalling approx 12,000 names n 3HTML campaigns to restaurants  Lists totalling approx 8,000 names n Online advertising  163,000 website hits /2,500 info requests) n 24 print ads & Buyers Guide Listings  (68 info requests)

Online Advertising with Search Engines

Foodservice Lead Reports n ASI will continue to purchase and distribute lead reports

RS&G Ads

Hospitality Technology

Coop Marketing n Centerpiece of ASI’s program n Goal to invest 10% of purchases back into local advertising

2006 Coop Recap n 10 tradeshows  ?? leads n 18 print ad insertions n 199 mailings  Lists totalling nearly 121,000 names (?? Leads)

2007 Coop Vehicles n Tradeshows n Local print advertising n Direct Mail n HTML Blast n Corporate Brochures n Company Website n Web Services Demo site