1. What is Direct Marketing ?

2. Direct Marketing
Marketing that reaches customers by communications directly addressed to the customer
The process of sending promotional messages directly to individual consumers, rather than via a mass medium. Includes methods such as direct mail and telemarketing
The sale of products by a producer direct to consumers with promotional efforts using direct mail, advertising, or telephone sales

3. Key features The main purpose is to make: 1. a sale
2. obtain a sales lead in highly targeted but low cost way
Direct contact with customer
Use of database
Relationship with customer

4. Need for direct marketing
Expert sales force can explain and demonstrate products well
Intermediaries may be unwilling or unable to sell the product
Intermediaries might be too costly
Potential buyer can be reached easily

5. Benefits of direct marketing
Convenient and hassle free (online and telemarketing)
Feeling of getting the shop at your place
Helps to gain more product knowledge to the customer
Cost and time saving ( for customer)
Helps to improve relationship with customer
Better chances to convert lead into sales

6. Facts about direct marketing
In million sales
105 million in US
Expected to reach 900 million is 2010
Growing heavily in India

7. Channels Direct mail (postal) (sophisticated selling)
Telemarketing ( for mass coverage)
Face to Face (effective selling)
Online advertising
Websites

8. Distribution

9. Customer database
A customer database is an organized collection of comprehensive data about individual or customers that is current and actionable for such marketing purpose as lead generation and sale of a product or service or maintenance of customer relationship.

10. Database includes Names Addresses Age Products purchased
Dates purchased
Contact details
Returns
Complaints
Credit history
Amount spent

11. Database marketing
Database marketing is the process of building, maintaining and using customer database ad other databases (suppliers, retailers) for the purpose of contacting and transacting

12. Database marketing Mostly used by hotels, banks, airlines
Help for deepest targeting and segmentation
Data is obtained by surveys, shops, malls, web servers, search engines and private agencies who maintain databses.

13. Internet marketing

14. E-commerce
Electronic commerce, commonly known as (electronic marketing) E-commerce or E-Commerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.

15. How it works?

16. s
Marketing is a form of direct marketing which uses as a means of communicating messages to your clients.

17. Text email and Html email

18. Websites

20. Famous Marketing Strategies
Tupper ware
Amway
Eureka forbs- live demo of product
Dell
Sony Ericssion ( product visualization)
Cookies strategy