Introduction to the United Community the Tipton County Foundation 1

Vocabulary Tipton County’s Community Fund is NOT an affiliate of the United Way Worldwide.Tipton County’s Community Fund is NOT an affiliate of the United Way Worldwide. − It Never Was, Even When it Briefly Used the Name “United Way”. We ARE Members of the Indiana Association of United Ways and Receive Terrific Benefits~We ARE Members of the Indiana Association of United Ways and Receive Terrific Benefits~ − BUT We CANNOT Use the National Marketing Materials, Including Their Logo. − United Fund is NOT a Protected Brand Name and is Used by Us and a Few Others in Indiana. 2

What have we learned from United Way’s history? CollaborationCollaboration Payroll Deduction/Workplace CampaignPayroll Deduction/Workplace Campaign Funding of Basic Operations of Social Service OrganizationsFunding of Basic Operations of Social Service Organizations 3

Collaboration Joint Campaign/No CompetitionJoint Campaign/No Competition Sharing the WorkSharing the Work Sharing the MoneySharing the Money Boys & Girls Club Caregiver Companion Habitat for Humanity Salvation Army Mustard Seed Scouting Red Cross 4 Senior Center

Relations With Business Workplace Campaign for Individual GiftsWorkplace Campaign for Individual Gifts Payroll DeductionPayroll Deduction Company MatchCompany Match Amnesty?Amnesty? 5

What Else Does the United Way/ Community Fund Experience Teach Us? Decline in workplace givingDecline in workplace giving Competition grows exponentiallyCompetition grows exponentially Donor choiceDonor choice Educating the publicEducating the public Technology makes giving easyTechnology makes giving easy “Middle man” role and “one campaign for all” no longer valued as highly“Middle man” role and “one campaign for all” no longer valued as highly Leadership givers want results!Leadership givers want results! 6

Sustainability New Impact Initiatives Organization Memberships Sponsorships 7

What is Community Impact? Civic Engagement (T 3 )Civic Engagement (T 3 ) Mobilizing communities to create sustained changes to improve lives.Mobilizing communities to create sustained changes to improve lives. Is not just about improving lives of clients of funded programs.Is not just about improving lives of clients of funded programs. Is about improving lives of people affected by the community’s priority issues.Is about improving lives of people affected by the community’s priority issues. 8

Campaign 2008 “Connecting People to Causes That Matter” Promotional brochure makes the case for support of the program outcomes of participating agencies and TCF field of interest funds. Mailed to every household and businessMailed to every household and business First week of SeptemberFirst week of September 99

Campaign 2008 Make Personal contacts in September and October Past donors and New prospectsPast donors and New prospects Upgrade their giftUpgrade their gift Multiply their gift by pledging a similar amount for January payment.Multiply their gift by pledging a similar amount for January payment Volunteers

Campaign 2008 Allow payroll deduction for the Community FundAllow payroll deduction for the Community Fund Make an in-house educational appealMake an in-house educational appeal Consider matching at some rate the donations of their employees.Consider matching at some rate the donations of their employees Businesses

Campaign 2008 CommitmentCommitment Volunteer & Staff InvolvementVolunteer & Staff Involvement − Prospect Contacts − Kickoff & Report Meetings One and Only One Fall EventOne and Only One Fall Event 1212 Partner Agencies Boys & Girls Club Caregiver Companion Habitat for Humanity Mustard Seed Scouting Senior Center Salvation Army Red Cross Mustard Seed ? ? ? ? ? ?

Campaign 2008 Fall Event Between September 1 and November 30Between September 1 and November 30 Public Educational and Fundraising programPublic Educational and Fundraising program Agency keeps the “price of admission”Agency keeps the “price of admission” Promotes the Community Fund in all promotional materialsPromotes the Community Fund in all promotional materials Includes the Other Agencies with Displays of their literature and activitiesIncludes the Other Agencies with Displays of their literature and activities Community Fund brochures and response forms distributedCommunity Fund brochures and response forms distributed 1313 Partner Agencies

Campaign 2008 Fall Events 1414 Partner Agencies September 1 Labor Day Pork Festival OctoberNovember Senior Center Caregiver Companion Boys & Girls Club Habitat Red Cross Salvation Army Mustard Seed Garage Sale House # 7 Evening of Praise August 24 Ducky Day in Tipton Park

Discussion QuestionsQuestions CommentsComments SuggestionsSuggestions GoalGoal KickoffKickoff InvolvementInvolvement 15

Next Step Make a personally significant investment of Time Talent & Treasure in the United Community Fund and encourage others to do the same. 16

Thank You for Your Involvement 2 ! NameAddressCity/Zip Daytime Phone Evening/Wknd CompanyPosition Agency Involvements: 17 NameAddressCity/Zip Daytime Phone Evening/Wknd CompanyPosition Agency Involvements: