Marketing to Grow Your Business – Social Media

Facebook 201 | Building Relationships Through Your Facebook Fanpage

What is a Facebook Audience? – People that “Like” your Fanpage on Facebook – Friends of the people that “Like” your Fanpage on Facebook – People that you want to “Like” your Fanpage Facebook

Build Audience Feature in Admin Panel Invite Friends Invite Contacts Share page Building Your Audience

Marketing Materials Advertisements Blog – Special post – Sidebar or tab – Facebook app Business Cards Website Newsletters – Add Facebook Icon to end of each letter – Article about your new online presence Leveraging Your Facebook URL

“Like” raffle – Just “like” to win a… (new homeowner basket for Executives, industry book for Broker/Owners, etc.) This or That – Home décor, landscaping ideas, etc. Guess the neighborhood Best photo caption Can have prizes, can just provide free recognition, have fun with it! Contests

People won’t go to your page if it’s boring Must post interesting facts, news, ideas, photos, videos, you name it to attract a following Sign up for the Facebook 301 class to learn more ideas about how to get people coming back to your Facebook Fanpage Intriguing Content

Peak times: – Monday (after the weekend) – Wednesday (most popular day) – Thursday (as people prepare to make weekend plans) – 8 a.m., 11 a.m. and 8 p.m. (EST) However studies show that morning posts are 39.7% more effective than afternoon posts in terms of user engagement Make a schedule: – By taking advantage of what we know about WHEN people access Facebook, you can reach your key audience right where they’re at! Developing a Social Media Calendar

Ideal frequency is 2-4 posts a week On Facebook, try to only post once a day unless you have breaking news (save multiple posts a day for Twitter and Instagram) Keep the posts short and sweet. If you have more than a few sentences to post, put that information on your blog and link back to it on Facebook Frequency of Posts

Example Calendar

For starters, develop a Facebook Calendar for your business Determine what days you’d like to post (leveraging the information you learned today about peak times) Record those days in your planner, iPhone, agenda, etc. and be sure to take the 5 or so minutes on those days to regularly post Action Items

Join us for the next social media class – Facebook 301 | Understanding the Metrics & Finding Content That Sticks on Facebook – January 24, a.m. Pacific Time With all the information out there, it can be difficult to navigate and determine what type of content to post on Facebook. This class will teach you: – How to determine what your audience wants to see – How to gauge your audiences’ reactions to your posts – The tools to develop a top-notch social media calendar that will drive your social media campaign This is the heart of social media – what to post! Take this class in order to take control of your brand’s online voice. What to Expect in Facebook 301

Class: Executive Access 203 | Listings & Tools Date: January 23, 2013 Time: 1:00 p.m. Pacific Class: Facebook 301 | Understanding the Metrics & Finding Content That Sticks on Facebook Date: January 24, 2013 Time: 10:00 a.m. Pacific Class: Executive Edge | Sell More Homes Date: January 24, 2013 Time: 11:00 a.m. Pacific Coming Up…

Just a few questions Provides feedback for future classes Thank you! Take the Poll

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