TIDE Final Conference Cluster Systematic Transfer 15 th September 2015 14.30 – 15.40 Marcel Meeuwissen, EMPOWER.

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Presentation transcript:

TIDE Final Conference Cluster Systematic Transfer 15 th September – Marcel Meeuwissen, EMPOWER

Help us – help yourself – and get up to EUR

Start date: 1/5/15 Duration: 36 months Topic: MG Topic: Transforming the use of conventionally fuelled vehicles in urban areas 3 A 15%-50% reduction in the use of conventionally fuelled vehicles 30% increase in travellers' self-reported positive evaluation of urban accessibility and attractiveness 75% Customer/user satisfaction with the EMPOWER mobility service 10% response rate for vulnerable travel groups

Smarter transport choices Mode Time Share Stay Adapt Reduced use of CFV enabling carbon and energy benefits Positive incentives through technology The main objective of EMPOWER is to substantially reduce the use of conventionally fuelled vehicles in cities by fundamentally changing the mobility behaviour of their drivers and users. To achieve this objective EMPOWER will create a set of tools for industry, policy makers and employers. These will empower them beyond the lifespan of this project to understand, help choose and successfully implement ‘positive’ evidence-based and cost-effective policy interventions, based on new and innovative mobility services, and in the context of already existing infrastructure, policy and measures.

Positive Incentives and the use of ICT = Reflector Rewards Recognition

Solving the puzzle of travel, the puzzle of life, taking away barriers…attract to alternatives!

What do we deliver?

Lessons learned are SO valuable to us

Four parallel living labs

Examples of actions in LLs Bicycle promotion Use current SMART Increase personalisation Social networking Expand current functionality Self organising carpool Buddy matchmaker Enable elderly in travel Bus or car A night at the town Reduce CFV use at events Dining ticket for escorts to stay in town, reducing multiple trips Shift PT demand to spare capacity

We don’t start from scratch and we’re not IT

Adjusting, combining and connecting

We want impact TheoryTechnologyTestingExpandingFeedback

FOLLOWER cities (30+) and TAKE-UP cities (7) Information, input and feedback Tools, instruments, knowledge Meetings, workshops Cooperation

TUC city/organisation proces Application Noon CET, 7 th Dec 2015 Presentation 2 nd /3 rd week Jan 2016 TUC 31 st of January 2016 Legal stuff

Criteria? Impact Policy Existing schemes Recruitment potential Spatial scope Geographical location Size of region, city City, urban, region Support Technical Political Financial Some examples!

Want to join?

Information - Tools - Money - HELP

Join our team!!

Thanks you for your attention! Name, Organisation: EMPOWER Project website: TUC competition: