1. Transportation Demand Management: Transport Canada Initiatives Canadian TDM Summit, November 2009 1 RDIMS 5176415

2. OVERVIEW Background Current programs Moving on Sustainable Transportation ecoMOBILITY Results of Urban Transportation Showcase Program projects with TDM 2

3. TRANSPORTATION SECTOR GHG EMISSIONS Transportation emissions rose 31.7% from 1990 to 2006. In the urban passenger sector, growth is due to increased vehicle size, increased number of vehicles, and increased distance traveled. Source: Canada's Greenhouse Gas Inventory, 1990–2005, Environment Canada 3

4. INTEGRATED APPROACHES ESSENTIAL FOR GHG REDUCTION Transportation Climate Change Table (1999): …there is no single measure that can bring about significant reductions in urban emissions. The Table’s analysis…emphasized the importance of integrated strategies that combine reinforcing actions addressing public behaviour, demand, technology, infrastructure and land use across urban regions. “The Impact of Transit Improvements on GHG Emissions: A National Perspective” (2005) concluded that transit investments can only reduce emissions when combined with complementary land use and transportation demand management measures. 4

5. INTEGRATION COMPONENTS 5

6. Time Frame: Launched in 1999. Phase III is 2007-2012. Budget: $4.5M allocated. Approx. $400,000 per round. Objectives: Stimulate innovative approaches Advance sustainable development priorities; and Provide Canadians with the opportunities to adapt sustainable transportation options Record: ~120 projects in fourteen funding rounds. Significant partnerships Two funding rounds per year. MOVING ON SUSTAINABLE TRANSPORTATION PROGRAM

7. ECO MOBILITY PROGRAM Part of ecoACTION and ecoTRANSPORTStrategies Timeframe: 2007–12 Budget: $10 million Objectives: Foster implementation of Transportation Demand Management projects Build professional capacity through research and information dissemination Accomplishments: 14 projects launched in 2008-09. Various capacity building initiatives

8. 8 ECOMOBILITY - CAPACITY BUILDING LEARNING EVENTS - Social Marketing workshop at Transportation Association of Canada Annual Conference -TDM Session at Canadian Urban Transit Association Conference in Montreal - TDM Summit - Regional events - webinars

9. Canadian Guidelines for the Measurement of Transportation Demand Management Bike Sharing Guide Workplace Travel Plans. Guidance for Canadian Employers Improving Travel Options in Small and Rural Communities Social Marketing Guidelines TAC Project – Effective Strategies for Influencing Travel Behaviour 9 ECOMOBILITY - CAPACITY BUILDING GUIDELINES AND TOOLS

10. ECO MOBILITY - CAPACITY BUILDING ISSUE PAPERS AND CASE STUDIES Urban Bicycle Planning TDM Strategies during Transit Interruptions Removing on-street parking for TDM Initiatives Transit Marketing Campaigns University TDM Initiatives Complete Streets Trends in Carpooling 10

11. Non-Profit Commuter Options Scholl-based TDM Post-secondary institutions Considering Active Transportation for 2010 11 ECOMOBILITY - CAPACITY BUILDING PRACTITIONER NETWORKS RESEARCH Active Transportation data Summary of Consumer Opinion data

12. URBAN TRANSPORTATION SHOWCASE PROGRAM TDM HIGHLIGHTS 12

13. METRO VANCOUVER- TRAVELSMART Reducing GHG by informing residents of the sustainable options already available to them. (Similar to home energy audit.) 13

14. SMART COMMUTE INITIATIVE “Soft” measures (TDM) in commuter destination nodes. Collaboration with employers on congestion, parking and environmental challenges. Direct Results: 75 million kms of car travel eliminated with 17.4 kilotons GHG reduction; 89 employer participants (over 110 by 2009); Partnership between: seven regional and municipal governments; Transit; Boards of Trade / Chambers of Commerce; Institutions; and, Online ridematching, vanpools, emergency ride home services established. Metrolinx assumed responsibility for Smart Commute in January 2008. Activities continue to expand. 14

15. CITY OF WINNIPEG: WINSMART Measures to reduce GHG emissions on the Pembina Corridor. Results: New biofuel facilities for municipal fleet; 11 km dedicated multi-use Active Transportation trail; new wayfinding for pedestrians; New ITS foundation for transit management and customer information (AVL system); Community-Based Social Marketing resulted in increased cycling, walking and carpooling and a 3.4% reduction in VKT. 15

16. WHITEHORSE MOVES Increase cycling and walking by developing a connected network of facilities supported by promotion and education. Direct results: 90 tons of GHGs reduced; Public satisfaction with active transportation infrastructure increased from 48% in 2002 to 76% in 2006; Increase of cycling to work mode share from 1.8% in 2001 to 2.7% in 2006. Replication: More cycling infrastructure being built; Housing development guidelines now incorporate sustainable transportation; Mentoring smaller communities. 16

17. For more information: www.tc.gc.ca/urban 17