TARGÈT Andre Bynum April McCarley Crystal Sweeney.

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Presentation transcript:

TARGÈT Andre Bynum April McCarley Crystal Sweeney

SURVEY RESULTS Do you prefer Target or Wal-Mart? 43% Wal-Mart 48% Target 9% Other Would you like to see more Target stores or are you satisfied with Wal-Mart? 76% More Target 19% Satisfied with Wal-Mart 5% Other Would you be interested in a SuperTarget? 71% Yes 19% No 10% Maybe Do you think there are too few Targets or too many Wal-Marts? 10% Too many Wal-Marts 71% Too few Targets 19% Not sure

VS. Sony DVD/VHS Combo Player $ NBA Indoor/Outdoor Official Basketball $24.99 Gran Turismo 4 for Playstation 2 $49.99 Sony DVD/VHS Combo Player $ NBA Indoor/Outdoor Official Basketball $22.22 Gran Turismo 4 for Playstation 2 $49.82

SWOT ANALYSIS Strengths -quality of goods -reputation/image-atmosphereWeaknesses -# of stores -Super Targets -hours of operation Opportunities -potential for increased customer base -global expansion Threats -# Super Wal-Marts -Customer loyalty/trust in Wal-Mart

Thank you! Have a great Thanksgiving Break.