3. What do we do now? SWOT Analysis!

4. `8 SWOT ANALYSIS What’s the situation? ID problem or opportunity Environmental Scan of EXTERNAL opportunities & threats Conduct SWOT Analysis Tool for auditing organization & environment 1 st step of planning Helps focus on key issues Reflect on INTERNAL strengths & weaknesses

5. SWOT ANALYSIS Strengths Your INTERNAL strengths Expertise People Innovative products Location Quality processes Any aspect that adds value

6. Weaknesses Your INTERNAL weaknesses Quality of your people Lack of expertise Undifferentiated products Inferior location Poor quality of team or products Damaged reputation

7. o Opportunities Developing new markets EXTERNAL opportunities Mergers, joint ventures, strategic alliances New products Moving into new market segments International markets A market vacated by ineffective competitor

8. Threats EXTERNAL threats out of your control Price wars Market trends Competitor with new or superior product New competitor in your market Competitor with better channels of distribution Government controls

9. Opportunities Strengths Weaknesses Threats

11. Assignment Conduct a SWOT Analysis Pick 3 goals you want to accomplish in your life. These goals should be related to your personal life or your professional life. Goals should be serious. Use SWOT Analysis model to analyze your goals & influences. You are your own company and you will determine whether you are a success.

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14. Strength Powerful retail brand with a reputation for value for money, convenience and a wide range of products all in one store. Weakness Since Wal-Mart sell products across many sectors (such as clothing, food, hard goods, stationary), it may not have the flexibility of some of its more focused competitors Opportunity Opportunities exist for Wal-Mart to continue with its current strategy of large, super centers and international growth. Threat Being number one means that they are the target of competition, locally and globally.

15. Strengths Nike is a global brand. It’s the number one sports brand in the World. The famous 'Swoosh‘ logo is instantly recognizable, and Phil Knight even has it tattooed on his ankle Weakness Nike has a diversified range of sports products. However, the income of the business is still heavily dependent on it’s share of the footwear market. Nike is vulnerable if that market share erodes. Opportunities There is opportunity to develop products such as sport wear, sunglasses and jewelry. Such accessory items have high profits margins. Threats The sports shoes market is is very competitive. Nike’s business model (high value branded product at a low Cost) is now commonly used. Competitors are developing brands to take Nike's market share

16. NEW Assignment Conduct a SWOT Analysis Work in teams of 3. Complete a SWOT Analysis on a real company of your choice. Analysis should be detailed. Use internet research Use SWOT Analysis model to analyze company & influences. Only one SWOT will be due from each team.

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