Fostering growth through innovation Ludmila Naumova Caspian Telecoms, April 2013, Istanbul
Emergency.lu Play movie
Trends & Challenges Convergence Redefining Value MobilityDisruptions 3
A Converging World 4 Broadband Broadcast Ubiquitous Efficient Flexible Scalable Satellite
Your Needs 5 Your Business Needs Powerful infrastructure Seamless delivery & consistent performance Extensive coverage Rapid time to market
What we offer 6 Neutrality Partnership Excellence
Space segment availability %
8
Innovation 9 Developing industry standards Driving cost leadership Creating long term value
Case 1 Aeronautical 10
11
Aeronautical: Situation 12 Presence of large captive audience with free time Always-on expectations: “must have” for passengers Rise of budget airlines: need for greater distinction and offering Improving business model
Aeronautical: Market 13 Development of smaller and cheaper FSS antennas 3 segments: private aviation, commercial & government/military Close to 55,000 aircraft identified Majority of revenue to come from Ku-band and HTS 14% CAGR for Ku-band until 2021 Ku & HTS are used for broadband and are predicted to generate larger and faster growing revenues.
Case 2 Maritime 14
15
Maritime: Situation 16 Higher bandwidth VSAT (FSS) preferred Smaller antenna Real time data Services
Maritime: Market Small, medium sized ships and coastal vessels VSAT is where the growth is 55% of maritime communication market in ,000 VSAT terminals in % CAGR for VSAT terminals from DRAFT *Source: Euroconsult, 2012 Wholesale maritime service revenue in US$ in millions 17
Case 3 Global Occasional Use 18
19
Occasional Use: Market 20 Variety of market segments Large events including sports, entertainment, political events Restoration capacity Many opportunities
Case 4 Broadband 21
22
Case 5 SAT>IP 23
24
25 SAT>IP: Situation + Changing TV viewing habits TV screen is the mainstay in viewing TV content Increasingly being complemented by an array of new devices Need to deliver high quality broadcast to these devices
SAT>IP: Market 26 Working with industry to create SAT>IP ecosystem 2012 April 2012 Sat>IP unveiled 2013 & beyond Jun 2012 First certified Sat>IP equipment 2011 H Concept & prototypes Nov 2012 SAT>IP converters sold in Germany 2013 onwards Roll out SAT>IP to other markets
Case 6 Ultra HD 27
28
HD: Market 29 Source: Euroconsult Increase in HD Channels in Europe HD factually becoming broadcasting standard MPEG-2:ca. 4 Mbit/s MPEG-4: ca. 2 Mbit/s HEVC: ca. 1 Mbit/s MPEG-2:ca. 19 Mbit/s MPEG-4: ca. 10 Mbit/s HEVC: ca. 5 Mbit/s MPEG-2:ca. 80 Mbit/s MPEG-4: ca. 40 Mbit/s HEVC: ca. 20 Mbit/s Increase in Image Quality UHD HD SD
Ultra HD: Situation major Ultra HD movies produced to date Sports events are being tested for Ultra HD Ultra HD cameras becoming affordable More broadcasters are planning for Ultra HD
Ultra HD: Market 31 First live relay of a UnnHDTV programme by NHK First Ultra HD display from Toshiba Ultra HD displays start appearing from major manufacturers and panel producers SES and Sony broadcast live transmission of Ultra HD content IBC SES to provide Ultra HD demo services in HEVC technology We are pioneering standards and technologies to: Define a new efficient transmission code Develop interfaces capable of Ultra HD Develop new Set-Top-Boxes and affordable TV screens 2016 Ultra HD
Case 7 O3b 32
O3b Value proposition 34 MEO enables fiber-like latency connections via satellite. MEO: 8,000km altitude
Industry Standard Leader
Improved Link Budget Tools Driving efficiencies at every opportunity Testing high end technologies Space Data Association Improving bandwidth efficiency Electric propulsion Investment in new launch platforms 36
Our goals, your ambitions 37 Access to DTH ecosystem Cooperate with partners in the value chain Enable multi-room, multi-screen (SAT>IP) Support HbbTV Improve convenience Drive HD Support Ultra HD Premium content, premium quality to ensure highest value extracted from DTH Improve quality Support growth ambitions in data & mobility Access to our global fibre & teleport network to enhance customers’ reach Build customized capacity to meet market needs Enhance data & mobility
Conclusion Fostering your growth through our innovation. 38
Thank you. 39