All About Surfing All About the Beach Marketing Plan 2010

 Management  Andrew Gaer  Jason Eckenrode (assistant)  Creative  John Smith  Anne Kim  Data Management  Raymond Button  Web Development and Technology  Byron McDougle

Low Profit Margin 2009 Marketing Budget $1.5m Functional, Interactive Website Contemporary Designs Industry Presence Legacy Low Market Share Low Mind Share clean line marketing

 Reestablish brand awareness  Reestablish brand dominance  Increase revenue by $7m in year one and $10m in year two.  $1.5m + $1.0m 2010  $1.5m + $1.2m 2011 clean line marketing

Brand Awareness In-Store Gromarazzi Contests Events Brand Dominance Sales Increasing Sales clean line marketing

Strategies Outside clean line marketing

Gromarazzi Flyers clean line marketing

Strategies In-Store clean line marketing

Customer Data Base In-Store Gromarazzi Contests Events Communications Social Media Store $ Text Message Hang Tag Twitter clean line marketing

Gromarazzi Materials / Sponsorship50 groms$400$20,000 Gromarazzi Management and Development (creative) $75,000 Major Surf Event Sponsorship $400,000 Top 20 Surfer Sponsorship $150,000 Charitable Donations / Sponsorship $50,000 In Store Displays / Graphics / Art200 stores$300$60,000 Event Displays / Graphics / Art5 sets$1,000$5,000 Promotional Giveaways20,000 units*$2$40,000 Database Managing and Hosting $50,000 Misc. Costs $10,000 Account Management $90,000 Total $950,000 clean line marketing

2010 Exposure (people)200,000 Purchase Rate22% Average Ticket Amount$86 Anuual Repurchase Rate32% Average Annual Repurchase Value$232 Total Gross Profit$7,050,560 Program Costs$950,000 ROI$ Exposure (people)225,000 Purchase Rate28% Average Ticket Amount$92 Anuual Repurchase Rate34% Average Annual Repurchase Value$280 Total Gross Profit$10,094,400 Program Costs$1,200,000 ROI$8.41 clean line marketing

Q1Q2Q3Q4 Gromarazzi Team Gromarazzi Gromarazzi Program Event Selection Choose and Sign Top Athlete Materials Design and Production Event Season Surf In Store Campaign Charity Event SnowEvent Season Snow clean line marketing