1. 1 Bobby Hice Co-Owner

2. Problems Sometimes in life people have to make fiscal choices between two things. In 2013, over 20,000 dogs and cats were euthanized in the DFW area alone. 2

3. Solution By supporting Pup It Up Fitness, the customer is getting a two-for-one deal. They receive a high quality fitness tank-top They also support a cause that directly benefits the well-being of dogs. 3

4. Business Model Brand Status: confidence that purchasing our products will directly help dogs. 4

5. Business Model The customer will purchase our product through the internet at our website. 5

6. Follow the Product 6 Inked’ Designs Creates Shirt Sent to Pup It Up Fitness Warehouse Sold on Pup It Up Fitness Website Shipped to Customers Home

7. Underlying Strength High Quality shirts made by American Apparel. 7

8. THE CAUSE! 8

9. By creating trends, we can reach out to people and charities through social media sites like Instagram, Facebook, and Twitter a lot faster. 9

10. Marketing and Sales Charity Event Presence 10

11. Marketing and Sales Guerrilla 11

12. Competition Pup It Up Fitness The DriveLVFT CharitableYes1 monthNo Price Per Shirt (tank- top) $29.99$20.99$20.00 Instagram Followers 1,195 Followers 49,500 Followers 199,000 Followers Multiple Products 6 products25 products38 products Physical Stores No 2 Stores in CA How Long in Industry 2 months3 years4 years 12

13. Management Team Bobby Hice: Co- Owner Responsible for business/CFO type duties 13

14. Management Team Travis Davidson: Co- Owner Social Media, Designs, Handles Day-to-Day Operations. 14

15. Management Team Jack Davidson: Co- Founder PR, Web Development, Photography 15

16. Financial Projections and Measures Per ShirtMen/Womens Original Selling Price (shipping/tax not included)$29.99 Cost Per Unit 11.00 Profit Before Charity 19.99 25% Charity Donation (4.99) Net Income$15.00 16 We see a profit margin before taxes of 50% per unit.

17. Financial Projections and Measures 17 By March 1 st 2016, we are projecting to sell north of 2,500 units. At 2,500 units, we will achieve revenues at $75,000. This time next year, we have a projection of close to 8,000 followers on our social media accounts.

18. Long Term 18

19. Current Status In less than 2 months we have sold 137 units, resulting in $4,108.63 in Total Revenue. At current costs of $11/unit, we have made around $2,601 in profits prior to taxes and charity donations 19

20. Current Status We are on track to hit 2,000 Instagram followers by the end of May. 20

21. Current Status We decided to expand our product line with another design and now carry V-Necks for men plus various colored tanks for women. 21

22. Current Status We want to become more competitive with multiple products and our price. We are currently in negotiations with Plan A Fitness to rent out space in their warehouse. By doing this, we will purchase a screen printing press and negotiate with American Apparel directly for better prices. 22

23. Current Status Travis is planning to transfer to a gym in Dallas to work part-time and begin making Pup It Up Fitness a full time job creating new designs and shirts. 23

24. Thank You! Questions? Bobby Hice rxh126730@utdallas.edu 24

25. 25