Advertising Solutions Idaho Tourism Co-Op Partners FY’16

Overview Sojern is the world’s leading data-driven traveler engagement platform that delivers the most efficient marketing, distribution, and insight solutions at scale. Since 2007, we have been helping brands more efficiently and meaningfully engage with travelers to drive conversions, loyalty, and monetization. 2

50 States U.S. Sojern by the Numbers in Global Data Footprint Impressions 13B Heads in Beds 2.2M Travelers in Seats 1.2M Dollars in Bookings 1B Global Clients 600+ Traveler Profiles 350M Locations 13 Employees Countries EMEA 12 Countries ASIA 9 Countries S. AMERICA

4 Intent, Book, and Board data from leading airlines, OTAs, meta-search, hotels, car rentals, and cruise agents Billions of Data Points Proprietary technology to process data Traveler PlatformActivation Channels Big (travel) Data gets Idaho in front of the right person, with the right message, at the right time

How Programmatic Buying aka Real-Time Bidding (RTB) Works via Sojern 1. We identify, score/evaluate, and locate online audiences to meet each campaign objective. 2. Our powerful platform bids on ad inventory across 95% of sites on the web in milliseconds, ensuring you reach your audience. 3. Ad inventory is secured, putting your ad in front of your audience at the optimal cost. 4. Getting your ad in front of the right audience in the right places at the right times increases brand awareness, conversions, and loyalty. 5

How Prospect Targeting Works +Find new and similar audiences who are in market for your products and offers +Generate more sales with hyper-relevant, targeted messaging +Segment key data attributes based on intent, interest, and relevancy +Drive incremental bookings and ancillary revenue 6 Key Benefits & Features 1. Traveler visits Sojern’s data partner sites, showing purchase intent. 2. Later, the visitor surfs other sites and sees your ads. 3. Inspired and engaged, potential traveler comes to your site to book.

Data Activation Across Multiple Channels Smart Devices Mobile, Tablet Facebook Exchange News Feed, Right Rail Customized Offers, Loyalty Program Messaging Real Time Display Standard Rich Media Traveler DNA Real-Time Video In-Banner, Pre-Roll High Impact IAB Rising Stars 7

Source: comScore, June 2014, U.S. only Largest Audience Reach

10 Plan Details $10,000 Plan $25,000 Plan Start DateEnd DateSiteSectionGeo TargetsNotesUnit/SizeImpressionsCPMTotal 3 Month Campaign, Flight Dates TBD Sojern Sojern Traveler Platform - reaching in-market travelers to Idaho Behavioral - those currently shopping for travel to ID Media must run within 3 months 728x90, 1600x600, 300x250, 300x600 1,666,666$6$10, Month Campaign, Flight Dates TBD Sojern Post Impression Search and Booking Analytics BONUS 728x90, 1600x600, 300x250, 300x600 BONUS TOTAL 1,666,666 $10, Start DateEnd DateSiteSectionGeo TargetsNotesUnit/SizeImpressionsCPMTotal 3 Month Campaign, Flight Dates TBD Sojern Sojern Traveler Platform - reaching in-market travelers to Idaho Behavioral - those currently shopping for travel to ID Media must run within 3 months 728x90, 1600x600, 300x250, 300x600 4,166,666$6$25, Month Campaign, Flight Dates TBD Sojern Post Impression Search and Booking Analytics BONUS 728x90, 1600x600, 300x250, 300x600 BONUS 3 Month Campaign, Flight Dates TBD Sojern Causal Impact Lift Study BONUS 728x90, 1600x600, 300x250, 300x600 BONUS TOTAL 4,166,666 $25,000.00

11 Who We Work With Partnership With 150+ of the World’s Top Tourism Brands

Montana Case Study +Overall 2012 campaign CTR performance was 64% better than the established campaign goal +Travelers exposed to Montana’s brand marketing message delivered by Sojern showed a 14% increase in flight bookings to Montana airports compared to a portion of the same audience that was not shown the ads +Optimized summer campaign produced 145% increase in CTR compared to winter campaign, proving that continuous optimization is a key performance driver in behavioral targeting campaigns 12 Results Objective +Expand awareness and drive qualified traffic to visitmt.com website +Increase visitors to Montana and the various destinations within the state +Engage in-market travelers in Montana’s key feeder markets to keep Montana top of mind as trips are being researched and planned

Visit Salt Lake Case Study +62% of Sojern's audience booked travel for 6+ nights after seeing the ads +57.7x ROAS in economic impact to Salt Lake from incremental travelers +Out of eight publishers, Sojern recorded the 2nd highest impression to leisure traveler conversion rates +Travelers exposed to Salt Lake marketing message were 22% more likely to visit the destination after seeing the ads 13 Results Objective +Increase overall leisure ski travelers to Salt Lake +Attract visitors for longer stays of 6+ days +Drive engaged visitors to visitsaltlake.com

14 Thank You! Christina Jacobson Regional Director of Sales, Tourism E P