AMA Collegiate Chapters Council Keith E. Niedermeier, President Jimmy Peltier, President-Elect Report to the AMA Board of Directors June 4, 2008

Collegiate Division: Background AMA’s second largest division –Over 250 chapters and over 11,000 members –Served by 10-member Collegiate Council International Collegiate Conference AMA Annual Case Competition Annual Awards Program AMA Foundation Community Service Grants Alpha Mu Alpha Web Seminars, information, chapter guidance Collegiate Connection Newsletter

FY Key Strategic Goals Market leadership –Career Resource Membership Growth Financial Stability

FY Key Initiatives Increase Corporate Sponsorships and Partnerships –Created Sponsorship Plan Identified value proposition, opportunities, and targets –Six Collegiate Career Partners –McGraw-Hill –Kodak Expand Competitive Offerings –Awards Programs, Case Competition, Website Competition, Northwestern Mutual Sales Competition –IIBD SABRE Business Simulation

FY Key Initiatives Improve Conference Programming –Speakers Budget –Kevin Snyder, Campuspeaks! –Speakers from ESPN, Wal-Mart, Yep Rock, Trumpet Group Advertising, Miami Heat, and more… –Many New Events and Improvements SABRE, Networking session, etc. –Record Paid Attendance of 1347 (12% increase) –Overall Conference rating of 2.02 (1-9 scale)

FY Key Initiatives Ambassador Program –Membership: 11,001 (~7% decrease) –Chapters: 257 (~10% increase) –Participation and Activity up Annual report submissions, case competition, website competition, community service grants proposals, and conference attendance at record levels –Recruitment and Retention Efforts Identify and mentor “at risk” chapters Support regional conferences hosted by chapters Advisor support and incentives Improve web-based support materials –Board-in-a-box

FY Key Initiatives Continuation of Key expanded and new initiatives for FY 08-09

FY Key Initiatives Expanded Ambassador Program -- Ambassador Program will evolve to denote any program designed to assist chapters in starting and/or growing membership. –Execution Board-in-a-box is budgeted Seed money for regional conferences Ambassador incentives Recruitment video competition Conference video made available

FY Key Initiatives Expanded Ambassador Program –Measurement Number of regional conferences launched Incentive dollars expended Number of new members 2009 Number of new chapters 2009 Average chapter size

FY Key Initiatives Expand Competitive Offerings –Execution and Measurement Recruitment Video Competition –Number of entries Outside-of-Conference Business Simulation –Number of participants Expand number of schools/students allowed to participate in Conference Simulation –Number of schools/participants

FY Key Initiatives Increase Faculty Advisor Involvement –Execution Expand CCC Off-Council functions –Measurement Number of faculty involved –Experienced faculty advisors –Newer faculty advisors

Future Opportunities Biggest concern we face is how to increase added value to our students in light of…. –Increased number of student organizations –More students are working –Less disposable income –Declining number of marketing majors HOW DO WE INCREASE ADDED VALUE?

Opportunity: Help Them Get Jobs Corporate Sponsorships Job Board Internships Your Input?

Opportunity: Better Networking Better Linkages Between Collegiate Members and: –Professional Chapters –Academic Chapters –Research Division Your Input?

Opportunity: Expand Revenue to Invest in Collegiate Division Expanded Corporate Sponsorships Research Services –At AMA Conference –Year-long Your Input?

Conclusion We are at a crossroad. Student engagement is up while chapter size is down. Enhanced value propositions will help recruit and retain members. Increased revenues and investments are needed to make this happen.