3rd MEETING Assignment 5A “Syntactic 1” Explore the various abstract representational possibilities of different objects using different basic design element.

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Presentation transcript:

3rd MEETING Assignment 5A “Syntactic 1” Explore the various abstract representational possibilities of different objects using different basic design element but using only black & white.

SYNTACTIC – SEMANTIC SUBJECT - FORM - CONTENT A FACE | SMILING | “HAPPY” SEMIOTICS Signifier = subject = what Signified = form = how Sign = content = why

TERMINOLOGY Semiotics Semantics Syntactics Abstract Representation The theory of signs first set forth by Charles Morris. Semiotic describes relationships between signs and their referents and its effect on the process of creating purposeful signs, symbols, and messages. The relationship among signs and symbols and the objects they represent. The study of the formal properties of signs and symbols and their relationships to other signs. Images are not literal or realistic visual representations of actual objects, people, or environments. Abstract Symbols such as pictographs have a general likeness to the original subject so that the viewers associate them with the real object, person, or environment. Sumber: BASIC VISUAL CONCEPTS & PRINCIPLES, pg. 373

TYPES OF VISUAL TYPES OF VISUAL REPRESENTATIONS REPRESENTATIONAL FORM NON- REPRESENTATIONAL FORM VERBAL FORM OBJECT REPRESENTATION ABSTRACT REPRESENTATION ABSTRACT PAINTING, etc. LETTER

TYPES OF VISUAL

HOW TO CREATE SYMBOLS?

Gestalt (Figure & Ground) = Form and Space (+ / - space) Form is positive space, space that is occupied. Unoccupied space surrounding a form is Negative space.

POSITIVE space Positive SHAPE NEGATIVE space Negative SHAPE

Flat Overlaps Folded Different size to show depth Flat Curled Flipped Thickness or volume

Thin Outline Thick Outline Outline with detail Silhouette

Using lines and shape to create details

Using dots and texture to create shape

Design and Forms Singular Forms Plural Forms Compound Forms

Design and Forms Unit Forms Superunits Forms

APPLICATIONS IN SYMBOL

GEOMETRICABSTRACT REALISTIC APPLICATIONS IN LOGO

SOME DECORATIVE EXAMPLES