1. Elements of Design

2. Design Elements LINE, SHAPE, COLOR, VALUE, TEXTURE, FORM, AND SPACE
Elements are the ingredients of a design:
LINE, SHAPE, COLOR, VALUE,
TEXTURE, FORM, AND SPACE

3. Line “A line is a dot that takes a walk.” - Paul Klee, artist
(Definition coming soon)

4. How might we describe the styles of LINES in these different logos?

5. How many line styles can you draw in 2 minutes?

6. How many line styles can you draw in 2 minutes?
Hint: thick, thin, dashed, dotted, jagged, curling, wavy, calligraphic….

7. Types of Line
Definition:
Line is a path created by a moving point.

8. Shape A flat surface closed by a line A two-dimensional
(only has height and width)
Draw as many shapes as you can—don’t limit yourself to common ones.

9. Shapes: Geometric and Organic
There are two types of shapes:
Geometric
(more rigid)
Organic
(free flowing)

10. What is the effect of the contrasting SHAPES in this poster?

11. Color
An element of art made up of three properties: hue, value, and intensity.
Colors are made up of primary, secondary, and tertiary colors.
We will talk more about this during our first project.

12. Color Consider the ways we think about color.
What color groupings can you come up with?
What is a color complement?
What things do you associate with certain colors?
What do these colors remind you of?
red & green
orange & black
yellow & green
red, white, blue

13. Anyone familiar with this pairing of COLOR (orange & blue)
Anyone familiar with this pairing of COLOR (orange & blue)? And why it works?

14. Value Value is the range of lightness to darkness.
Key terms for describing value include highlights, shadows, contrast, gray scale.

15. Value Value is the range of lightness to darkness.
Key terms for describing value include highlights, shadows, contrast, gray scale.    
(bright) (darks) (bright next to dark) (grey tones)

16. VALUE – note the dark shadows and the light highlights

17. Texture
Texture is the way a surface feels or looks as if it would feel.
Actual texture vs Implied texture

18. What kind of texture is this?

19. texture
Rene Magritte

20. Space Space is the area around and within shapes.
It can be shown 2 different ways:
The area around positive and negative shapes.
When Depth is created.

21. Space Positive space = the space an object occupies
Negative space = the unoccupied space surrounding an object.

22. What shapes do you see?

23. Depth created with space
Can be described showing depth.
When something has depth, it has a foreground, middle ground, and a background.

24. How would you describe the space in these examples?

25. Form
Shape that can be measured in 3 directions; includes height, width AND depth.
Cubes, cylinders, spheres, pyramids are examples of our most basic forms.*
*Remember, things like triangles, circles, squares are flat, 2-dimensional shapes.

26. Is this form?

27. What about this?

28. And this?